Sports Marketing

Food Marketers Ink College, Pro Football Sponsorships

Sports MarketingAugust 15, 2014   As Summer days grow shorter, fantasy leaguers aren’t the only ones revising their line-ups to maximize success this football season. Food marketers, too, are revamping their sponsorship tie-ins to reach devoted fans of America’s favorite fall pastime, with partnerships geared to fans of  college and professional teams alike.

Among them are: Chobani Greek Yogurt, which inked college football and basketball deals with 17 universities this August Read More…

  Marilyn Mead   Aug 21, 2014   Featured Content   0 Comment

World Cup Tie-Ins Trend Toward Digital, Hispanic Markets

Soccer News

June 16, 2014   With first round World Cup matches already in the books, FIFA fever is mounting. And while the global phenomenon has steadily built momentum – even in the “football-conflicted” US media market – two trends are setting Brazil’s 2014 games apart.

First, this year’s FIFA World Cup sponsors – 22 companies in all – are spending record amounts on digital and social media, with Adidas buying more digital than TV advertising to promote its role in the games. Others fueling online momentum include: Hyundai, celebrating its fourth year as exclusive automotive sponsor with the made-for-Twitter tagline: #becausefutbol appearing in ads for its 2015 Sonata; Listerine, whose “Power to Your Mouth” program represents “the first time one of [Johnson & Johnson’s] consumer brands has leveraged real-time social marketing on a global scale,” according to Gail Horwood, VP Worldwide Digital Strategy; Mondelez, which is touting its “Official Snacks of U.S. Soccer” status in real-time content, adaptive advertising, and social rewards as part of its largest multi-brand program to date; and Visa, which is serving digital video and targeted, mobile-optimized social content to soccer fans worldwide. Read More…

  Marilyn Mead   Jun 16, 2014   Featured Content   0 Comment

Q: Will 2014’s Winter Olympics viewership surpass 2010?

MOlympicsarch 3, 2014   Our February poll question asked, “Will 2014’s Winter Olympics viewership surpass that of 2010’s?” A majority of you, 59%, answered “NO.”

Last week, however, NBC Sports Group’s Olympics division announced record U.S. viewership numbers for its 2014’s Sochi, Russia, Winter Games coverage — a 1.4% increase from 2010’s Vancouver Games. “Our coverage reached more Americans via more platforms than any Winter Olympics, with more ways to consume, more hours shown, and more Americans experiencing the presentation from Sochi than ever before for a Winter Olympics,” averred an NBC press spokesman. Read More…

  Marilyn Mead   Mar 03, 2014   Poll Q&A   0 Comment

Axe, Bank of America, Skittles Connect to Causes


February 1, 2014   When deciding between two otherwise equal products, 53% of consumers will go with a brand aligned with a social purpose, found a recent survey by eMarketer. In fact, Nielsen has found that 49% of consumers will even pay more when confronted with that scenario. It’s no wonder then that cause-related marketing is on the rise, as brands aim to connect with compassionate consumers through charitable partnerships, campaigns, and promotions. Read More…

  Marilyn Mead   Feb 01, 2014   Featured Content   0 Comment