Sales Strategy

POLL: How do you measure the success of your sales intelligence platform?

Weigh in on our latest poll:

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How do you measure the success of your sales intelligence platform?

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Measuring something else? Let us know on Twitter, and be sure to check back for results!

  Marilyn Mead   Jun 22, 2016   Poll Q&A   0 Comment

Agency Investment Dollars Go to List Building Solutions

Agency Dollars Go to List Building

Now in its fourth year, the Mirren/RSW New Business Tools Report has released its 2016 findings and for our group of brands – it’s a BIG win!

A must-read resource for anyone involved in agency new business, this annual study surveys agency executives on the effectiveness of a wide variety of tools used to support and grow their businesses. Not only highlighting the platforms most widely used, the report also measures their effectiveness in driving results for agencies.

So what is the data telling us this year? Well, compared to 2014 9% more agencies are investing in list building tools to grow their businesses. This tells us that more and more agency executives are recognizing how important a targeted, well-built list is to their new business program. And, the realization that ongoing list-building is a full-time job, and not one they’d prefer to bring in-house.

Our newest platform, Read More…

  Marilyn Mead   May 25, 2016   AdData Company News, Conferences & Events, Featured Content   0 Comment

POLL: Which decision-makers do you find most helpful when prospecting?

March 29, 2016   Weigh in on our latest poll question, and check back for results!

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Which client-side decision-makers are initially most receptive to your ideas?

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See all poll responses here.

  Marilyn Mead   Mar 29, 2016   Poll Q&A   0 Comment

How to Set Sales Goals & Motivate Your Team to Win More

22/23/2016   Sales is a difficult job, and one that not everyone is cut out for. So, when you have a great sales team in place it’s essential to consistently set goals, in addition to providing the motivation they need to achieve them.

Before you can motivate your team to win more business, you have to set attainable goals as a benchmark for success. Nothing will set your team up for success or failure more than how realistic and attainable their goals are on a monthly and quarterly basis.

Some basic but essential goal setting tips for sales managers: Read More…

  Marilyn Mead   Feb 23, 2016   Featured Content   0 Comment

The Seller’s Guide to Advertising Week

Advertising Week Sellers Guide

‘Which Advertising Week events to attend?’

If you’re headed to Advertising Week New York 2015, chances are you’re asking yourself this question right about now. With so many advertising and marketing sales prospects in attendance, Advertising Week can be a seller’s prospecting dream, but if the four-day, multi-venue schedule looks more like a nightmare to you, don’t worry.

Team Advertising Database has honed in on key Advertising Week sessions for sales people hoping to generate sales leads and partnership opportunities. Whether you’re angling for media sales, ad tech opportunities, or corporate sponsorship development, you can use this Advertising Week prospecting playbook to maximize face time and minimize fuss. With few exceptions, these are open to Delegates, Super Delegates and all you fancy Platinum badge holders, so just print and go for a giant head start on prospecting at AWX!

P.S. If you’re interested in contacting these executives, be sure to log into AdDataExpress. Not a subscriber? Find contact information for 30+ advertisers taking the stage at ad week here: Little Black Book of Ad Week Prospects.

Monday September 28 | Day 1

12 PM Session: How Legacy Brands Become Pioneers in the Digital Economy 

Mon 9/28 | 12:00 PM | Times Center Stage (242 West 41st Street, New York, NY, 10036) | Event Page

Start out Advertising Week with this session to see how established businesses are adapting to succeed in a fast-moving digital economy, featuring:

Nigel Morris CEO, Americas & EMEA, Dentsu Aegis Network Read More…

  Marilyn Mead   Sep 10, 2015   Conferences & Events, Featured Content   0 Comment

Exclusive: Top 10 Hottest Brands

TopTenImageJuly 31, 2015   Which brands are top of mind for media, marketing, and sponsorship sales pros? Check out the advertiser profiles that AdDataExpress users accessed most in the month of July, and preview select contacts, below.

You might just see a lead that flew under your radar, until now!

AdData’s TOP TEN MOST-VIEWED Brands | July 2015

1. National Peanut Board

NationalPeanutBoardBrandContactsAdditional profile intel:

  • National Peanut Board Target Demographic: 18-54 year old | Female
  • 2016 Planning Period: May 1 2015 – October 31 2015 Read More…
  Marilyn Mead   Jul 31, 2015   Featured Content   0 Comment

A+ Tips for Targeting Back-to-School Marketing Budgets

BackToSchoolApril 15, 2015   While fall semester may be the last thing on the minds of parents, kids, and coeds, you can bet marketing executives are gearing up back-to-school initiatives to entice consumers when the rush begins.

To help you plan your outreach accordingly, we’ve outlined a few simple new business-building techniques for honing in on back-to-school advertisers in AdData’s brand and agency prospect directory.

1. Browse Key Business Categories

Big box stores and office supply brands are more likely to market back-to-school offerings than cable companies. As a result, zeroing in on high-value categories will bring more relevant sales and partnership opportunities into view.

Start your search on the Brand Info tab, and make one or more selections under Business Categories (or the more granular Subclasses drop-down menu) Read More…

  Marilyn Mead   Apr 15, 2015   Featured Content   0 Comment

AdData’s Top 10 SXSW Events for New Business

sxsw_interactive_logo.gifMarch 11, 2015   Some headed to Austin’s annual SXSW Interactive conference may have diligently starred favorites on the SXSW website, scouted out parties on Eventbrite, and imported all items neatly into iCal.

If you are not among those people – don’t fret! We’ve weeded through SXSW Interactive programming, bypassing items like “how to train your opossum using near-field technology” (although we actually would want to see that), to highlight sessions featuring people you want to meet – executives who control media, marketing, and sponsorship budgets for multimillion-dollar brands.

AdData’s Top 10 Session Picks for Building New Business at SXSW
*SXSW Line-Up Subject to Change – View Event Links for Latest Information

What is a Brand Now Anyway?

Friday, March 13 | 12:30PM – 1:30PM | Sheraton Austin
Featuring:
James Ward, EVP Chief Strategy & Integration Officer – Doner Partners LLC
Laura Gordon, VP Brand Innovation – 7-Eleven
Russell Wager, VP Marketing – Mazda Read More…

  Marilyn Mead   Mar 11, 2015   Conferences & Events   0 Comment

AdDataExpress® Adds Quarterly Ad Spend, Breakdown by Media Type

AdData-Brand-Ad-Spending-by-Media-TypeMarch 3, 2015   Advertising Database, Inc. the leading source of verified brand and agency intelligence for new business professionals, is pleased to provide its subscribers with even more detailed spending data, showing where and when the 10,000+ brands profiled in its searchable prospect database, AdDataExpress®, are allocating ad dollars.

In addition to aggregate ad spend for brands and parent companies in each of the last three years, AdData users can now find brand spending on a quarterly basis, broken down by specific types of measured media.

Quarterly spending by medium can be found under the Read More…

  Marilyn Mead   Mar 03, 2015   AdData Company News   0 Comment