Research

Agency Investment Dollars Go to List Building Solutions

Agency Dollars Go to List Building

Now in its fourth year, the Mirren/RSW New Business Tools Report has released its 2016 findings and for our group of brands – it’s a BIG win!

A must-read resource for anyone involved in agency new business, this annual study surveys agency executives on the effectiveness of a wide variety of tools used to support and grow their businesses. Not only highlighting the platforms most widely used, the report also measures their effectiveness in driving results for agencies.

So what is the data telling us this year? Well, compared to 2014 9% more agencies are investing in list building tools to grow their businesses. This tells us that more and more agency executives are recognizing how important a targeted, well-built list is to their new business program. And, the realization that ongoing list-building is a full-time job, and not one they’d prefer to bring in-house.

Our newest platform, Read More…

  Marilyn Mead   May 25, 2016   AdData Company News, Conferences & Events, Featured Content   0 Comment

Event Preview – ARF Re:Think 2015 (Exclusive AdData Discount!)

March 2, 2015   Each year, our partners at the Advertising Research Foundation host renowned industry leaders from brands, agencies, and publishers at the annual ARF Re:Think Conference in New York. This March, Re:Think 2015: Where Leaders Ignite Growth, presents original insights, success stories, and an update on 50 years of ARF research on “How Advertising Works” today.

Three Days. Three Themes. Multiple Opportunities.

  • Day One – Re:Think Big Data: Max ROI
  • Day Two – Re:Think Advertising: Insights to Impact
  • Day Three – Re:Think Your Future: Make Your Mark

Presenters include brand leaders from Coca-Cola, Dannon, Read More…

  Marilyn Mead   Mar 02, 2015   Conferences & Events, Featured Content   0 Comment

Q: As brands invest in cause marketing, are your opportunities on the rise?

February 5, 2014   Our January poll asked: “As more brands invest in cause-related marketing, do you see your company’s partnership and revenue opportunities increasing?” to which 53% of you said YES—up from 44% in 2011, when we asked the identical question.

Cause-related marketing has come a long way since American Express coined (and in fact copyrighted) the term in 1983, to describe its campaign supporting the Statue of Liberty Restoration project. Since then, more and more companies are reaping the business and social benefits of consumers’ interest in supporting the greater good.  Read More…

  Marilyn Mead   Feb 05, 2014   Poll Q&A   0 Comment