Programmatic

The Seller’s Guide to Advertising Week

Advertising Week Sellers Guide

‘Which Advertising Week events to attend?’

If you’re headed to Advertising Week New York 2015, chances are you’re asking yourself this question right about now. With so many advertising and marketing sales prospects in attendance, Advertising Week can be a seller’s prospecting dream, but if the four-day, multi-venue schedule looks more like a nightmare to you, don’t worry.

Team Advertising Database has honed in on key Advertising Week sessions for sales people hoping to generate sales leads and partnership opportunities. Whether you’re angling for media sales, ad tech opportunities, or corporate sponsorship development, you can use this Advertising Week prospecting playbook to maximize face time and minimize fuss. With few exceptions, these are open to Delegates, Super Delegates and all you fancy Platinum badge holders, so just print and go for a giant head start on prospecting at AWX!

P.S. If you’re interested in contacting these executives, be sure to log into AdDataExpress. Not a subscriber? Find contact information for 30+ advertisers taking the stage at ad week here: Little Black Book of Ad Week Prospects.

Monday September 28 | Day 1

12 PM Session: How Legacy Brands Become Pioneers in the Digital Economy 

Mon 9/28 | 12:00 PM | Times Center Stage (242 West 41st Street, New York, NY, 10036) | Event Page

Start out Advertising Week with this session to see how established businesses are adapting to succeed in a fast-moving digital economy, featuring:

Nigel Morris CEO, Americas & EMEA, Dentsu Aegis Network Read More…

  Marilyn Mead   Sep 10, 2015   Conferences & Events, Featured Content   0 Comment

Q: Are You Interested in Brands’ Programmatic Partners? Results Are In!

February 9, 2015   Our January poll question asked, “Are you interested in reaching brands’ ad tech & programmatic partners?”—to which more than 70% of you answered Yes. That’s a huge jump from the 45% who responded affirmatively to a similar question in 2013. Since that time, programmatic digital display spend has surged 245%, according to eMarketer, while our own latest results show that sellers have expanded their focus, looking for new ways to capture ad dollars spent programmatically.

To simplify prospecting in this changing landscape, we’ve added ad tech and programmatic partners to thousands of brands profiled in AdDataExpress®. Now, AdData users can find ad networks, agency trading desks, Read More…

  Marilyn Mead   Feb 09, 2015   AdData Company News, Featured Content, Poll Q&A   0 Comment

Q: Are You Interested in Reaching Brands’ Ad Tech & Programmatic Partners?

January 1, 2015   Weigh in:

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Are you interested in reaching brands’ ad tech and programmatic partners?

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Check back for results, and see where your media and marketing peers stand on topics from international business leads and outreach strategy to social media for prospecting.

View all poll results analysis.

 

  Marilyn Mead   Jan 01, 2015   Poll Q&A   0 Comment

Chrysler Talks Programmatic at Mobile Marketing Forum

chryslertalksMay 6, 2014   How does an automotive brand, one with a history of iconic TV ads, put mobile programmatic media into play? Chrysler’s Digital Marketing Manager Amy Peet shed light on the possibilities at the MMA’s New York Forum discussion: “Programmatic: Can it Improve Your Effective CPM’s and Improve Your Advertising ROI?,” moderated by Google’s Digital Strategy & Media Lead, Bob Arnold.

Peet began by explaining that Chrysler, like most automakers, has a three-tier framework. “Tier one is national branding, Tier 2 involves our nine different business centers … that represent local DMAs for dealership groups, and Tier 3 are the dealership groups themselves.”

For Tier 1 and Tier 2, Chrysler is experimenting with different pairings and turning levers on and off, to get a handle on the performance of mobile individually, and in relation to other media.  “When we layer programmatic in with a higher-engagement type unit, we see better success with them both,” said Peet. The company often looks to mobile to extend the reach of broadcast, which continues to command a large share of Chrysler’s overall spend, roughly $1.2 billion across all measured media in 2013, per Kantar. Read More…

  Marilyn Mead   May 06, 2014   Conferences & Events   0 Comment