June 6, 2015 Our most recent poll question asked, “Have you responded to advertising on your mobile device?” to which 61% of you said YES.
We asked the same question in 2009, when 17% of you responded YES; in 2011, when 24% of you responded YES; and in 2013, when 32% of you responded YES.
Clearly, your engagement with mobile ads is on the rise. But what’s conditioning this behavior?
We tend to interact with everything, perhaps ads included, when our fingers are doing the talking, and when our devices allow for smarter ad targeting and consumption of engaging content (more on that below).
Let’s compare your responses to the percentage of smartphone-owning adults in the U.S. in corresponding years.
|% of You Responding to Mobile Ads||*Smartphone Ownership Among U.S. Adults|
|2009 – 17%||17% Smartphone Owners|
|2011 – 24%||35% Smartphone Owners|
|2013 – 42%||56% Smartphone Owners|
|2015 – 61%||64% Smartphone Owners|
|* 2009 Per Forrester. 2011, 2013, 2015 Per Pew Research Center.|