Media

Q3 New Business Leads from DailyVista

Q3 Agency New Business Opportunities

May 26, 2016   In the latest ebook from our prospecting publication, DailyVista, we shed light on advertisers heading in the direction of a major shift – those companies and brands that, according to DailyVista’s predictive analysis, are poised to be realigning agency relationships in order to boost sales, change creative direction or support a reallocation of media dollars. Read More…

  Marilyn Mead   May 26, 2016   Brand & Agency News   0 Comment

Agency Recap: Wins, Losses & Accounts in Review

AgencyAccountMoves2

October 28, 2015   The latest media, creative and digital account moves from America’s top marketers, plus, brands evaluating possible agency partners, and exclusive opportunity analysis from DailyVista.

Advertiser: Church & Dwight | In Review: $400 Million Media Account | Incumbent: WPP’s Maxus

Bonus: Preview Maxus Agency Profile on Winmo

Advertiser: Chrysler Group | Agencies Hired: SapientNitro & Huge | Assignment: Digital Duties for Chrysler, Dodge, Fiat North America, Jeep and Ram

Bonus: Preview SapientNitro Agency Profile on Winmo

Advertiser: Olive Garden | Agency Hired: Dentsu Aegis’s Mcgarrybowen | Assignment: Creative AOR

DailyVista Insight: Dentsu Aegis’s Mcgarrybowen beat out WPP’s Grey – which had handled the Darden-owned Olive Garden account for more than 30 years – in a creative review initiated earlier this year (though Grey will continue as creative AOR for OG’s sister brand Longhorn). The creative shift comes just after the media review that saw Publicis’s Starcom retain the OG account.

Seller Tip: With a new brand campaign to be expected, look for H1 2016 revenue opportunities here.  Specifically for Read More…

  Marilyn Mead   Oct 28, 2015   Brand & Agency News   0 Comment

The Seller’s Guide to Advertising Week

Advertising Week Sellers Guide

‘Which Advertising Week events to attend?’

If you’re headed to Advertising Week New York 2015, chances are you’re asking yourself this question right about now. With so many advertising and marketing sales prospects in attendance, Advertising Week can be a seller’s prospecting dream, but if the four-day, multi-venue schedule looks more like a nightmare to you, don’t worry.

Team Advertising Database has honed in on key Advertising Week sessions for sales people hoping to generate sales leads and partnership opportunities. Whether you’re angling for media sales, ad tech opportunities, or corporate sponsorship development, you can use this Advertising Week prospecting playbook to maximize face time and minimize fuss. With few exceptions, these are open to Delegates, Super Delegates and all you fancy Platinum badge holders, so just print and go for a giant head start on prospecting at AWX!

P.S. If you’re interested in contacting these executives, be sure to log into AdDataExpress. Not a subscriber? Find contact information for 30+ advertisers taking the stage at ad week here: Little Black Book of Ad Week Prospects.

Monday September 28 | Day 1

12 PM Session: How Legacy Brands Become Pioneers in the Digital Economy 

Mon 9/28 | 12:00 PM | Times Center Stage (242 West 41st Street, New York, NY, 10036) | Event Page

Start out Advertising Week with this session to see how established businesses are adapting to succeed in a fast-moving digital economy, featuring:

Nigel Morris CEO, Americas & EMEA, Dentsu Aegis Network Read More…

  Marilyn Mead   Sep 10, 2015   Conferences & Events, Featured Content   0 Comment

A+ Tips for Targeting Back-to-School Marketing Budgets

BackToSchoolApril 15, 2015   While fall semester may be the last thing on the minds of parents, kids, and coeds, you can bet marketing executives are gearing up back-to-school initiatives to entice consumers when the rush begins.

To help you plan your outreach accordingly, we’ve outlined a few simple new business-building techniques for honing in on back-to-school advertisers in AdData’s brand and agency prospect directory.

1. Browse Key Business Categories

Big box stores and office supply brands are more likely to market back-to-school offerings than cable companies. As a result, zeroing in on high-value categories will bring more relevant sales and partnership opportunities into view.

Start your search on the Brand Info tab, and make one or more selections under Business Categories (or the more granular Subclasses drop-down menu) Read More…

  Marilyn Mead   Apr 15, 2015   Featured Content   0 Comment

Big Spenders: GM, Heineken, SeaWorld Boost Marketing Outlays

Advertisers-Increase-Ad-SpendingMarch 16, 2015   Several major media agencies headed into 2015 with predictions that U.S. ad spending would increase by an average of 4 percent, to $182.7 billion, up from $176 billion last year.  But Winter’s end has brought announcements of much larger increases from numerous major marketers.

Duncan Aldred, VP of GM’s GMC and Buick brands, hopes to boost GMC’s market share by doubling total spend over the next 10 years, including allocations to marketing as well as vehicle development and other areas. “We’re going to invest hugely in brand marketing,” he said, starting with a 50% boost this year over last.  Heineken is planning an overall 6% Read More…

  Marilyn Mead   Mar 16, 2015   Brand & Agency News   0 Comment

Agency Recap: Wins, Losses & Accounts in Review

March 9, 2015   The latest account moves from America’s top marketers, plus, which brands are evaluating possible agency partners for media, creative, and other responsibilities. Want news like this delivered to you weekly? Sign Up.

Agency Account Wins

Client: Anheuser-Busch InBev | Agency Hired: Interpublic’s FCB, Chicago | Assignment: Creative AOR – Michelob Ultra

Client: Armored Auto Group | Agency Hired: Merkley + Partners, New York | Assignment: AOR, traditional media, digital media, creative – Armor All, STP and Tuff Stuff | AdData Insight: While Merkley will handle the company’s print, online and social media duties, it will outsource broadcast buying to another shop. First work for Armored is expected this spring.

Client: BlackRock | Agency Hired: WPP’s Mindshare, New York | Assignment: Traditional and digital media – U.S., Europe, and Latin America | AdData Insight: Incumbent Group M sibling MEC, San Francisco, which participated in the pitch, will retain the account for Canada and Asia.

Client: Brown-Forman | Agency Hired: Publicis Groupe’s MediaVest USA, New York | Assignment: Global agency for traditional and digital media planning and buying Read More…

  Marilyn Mead   Mar 09, 2015   Brand & Agency News   0 Comment

AdDataExpress® Adds Quarterly Ad Spend, Breakdown by Media Type

AdData-Brand-Ad-Spending-by-Media-TypeMarch 3, 2015   Advertising Database, Inc. the leading source of verified brand and agency intelligence for new business professionals, is pleased to provide its subscribers with even more detailed spending data, showing where and when the 10,000+ brands profiled in its searchable prospect database, AdDataExpress®, are allocating ad dollars.

In addition to aggregate ad spend for brands and parent companies in each of the last three years, AdData users can now find brand spending on a quarterly basis, broken down by specific types of measured media.

Quarterly spending by medium can be found under the Read More…

  Marilyn Mead   Mar 03, 2015   AdData Company News   0 Comment

Agency Recap: Wins, Losses & Accounts In Review

February 3, 2015   Get the scoop on agencies hired or retained by America’s top advertisers this January, plus find out which brands are scouting potential partners for media, creative, and other marketing responsibilities.

ACCOUNT WINS

Client: 7-Eleven, Inc. | Agency Hired: T3 (Independent) | Assignment: Digital Agency of Record | Initial campaign to debut Spring 2015.

Client: American Cancer Society | Agency Hired: DDB Chicago (Omnicom) | Assignment: Creative and Digital Advertising

Client: Edible Arrangements | Agency Hired: Read More…

  Marilyn Mead   Feb 03, 2015   Brand & Agency News, Featured Content   0 Comment

Holidays Lift Phablets, Gadgets & More

Tech-GadgetsJanuary 5, 2015   If the recent holiday season was any indication, 2015 is truly shaping up to be the year of the phablet – that inelegant term for super-sized mobile devices, like the 5.5” iPhone 6 Plus, and the 5.7” Galaxy Note 4. During the week of Christmas, mobile analytics firm Flurry found phablets (devices between 5.5” and 7” long) activated worldwide accounted for 13% of total mobile activations – up 225% year over year.

That phenomenon is just one sign consumers on the go are demanding their portable devices do more than ever before.

Another is the crop of advertisers that shelled out top dollar to catapult their cutting-edge technology into the mainstream over the holidays. FitBit, Read More…

  Marilyn Mead   Jan 05, 2015   Brand & Agency News, Featured Content   0 Comment