A Buffet of Media Opps, with CMO Shifts at Top Food, Beverage, Dining Brands

DailyVistaJune 23, 2015    Check out this trio of senior-level marketing hires, with opportunity analysis courtesy of prospecting publication DailyVista.

Vita Coco Hires Heineken Vet as CMO

Vita Coco, the top-selling coconut water brand in the U.S., with $267.5 million in sales last year and 60% share in the coconut water category, has hired a new US marketing VP. Charles Van Es will report to CEO Michael Kirban and will oversee all North American marketing.

Opportunity: Vita Coco has traditionally relied on sampling, digital and outdoor ads, but with the launch of its new Read More…

  Marilyn Mead   Jun 23, 2015   Brand & Agency News, Featured Content   0 Comment

Senior Marketing Shifts at HP, Kellogg, JC Penney & More

(p2-1)data_as_you_needsoftMay 13, 2015   Key appointments and departures shaping opportunities in the media/marketing landscape.

Discover Lifts Loeger to CMO of U.S. Cards

Discover Financial Services has elevated 24-year company veteran Julie Loeger to SVP, CMO of U.S. Cards, a position in which she will oversee sales and loan growth for the card business and drive overall company strategy as a member of the company’s Executive Committee. Loeger most recently served as SVP, Brand and New Cardmember Acquisition for Discover. Prior to her career with Discover, she held various marketing positions at Anheuser Busch, Inc.

Penney’s Taps Mondelez Alum Mary Beth West to Lead Marketing

JC Penney Company, Inc. has named Mary Beth West EVP, Chief Marketing and Customer Officer effective June 1, 2015. She will be stepping down from her position on its Board of Directors to assume this new role. West has served in numerous leadership positions at General Foods and Kraft, most recently, holding the top marketing role with Kraft spin-off Mondelez International Inc. Additionally, Penney’s has promoted Kirk Waidelich to SVP, Sales Promotion and Marketing. Read More…

  Marilyn Mead   May 13, 2015   Brand & Agency News   0 Comment

Leadership Changes at Ford, Coca-Cola, Hyatt & More

Compass LeadershipJanuary 21, 2015   Key appointments, departures, and personnel shifts at America’s top brand marketers.

Wendy’s, as part of a management reorganization, has announced that Brandon Solano, SVP Marketing since July, has been named CMO, replacing Craig Bahner, a former P&G executive who’s held the CMO post since the spring of 2012. In another move, Wendy’s has promoted Brandon Rhoten from VP Digital and Social Media to VP Digital Experience, a broader role in which he’ll help realign the company’s investments into technology and customer engagement.

Hyatt Hotels Corporation has appointed Maryam Banikarim Global CMO, succeeding Read More…

  Marilyn Mead   Jan 26, 2015   Brand & Agency News, Featured Content   0 Comment

Leadership Changes: PepsiCo, Samsung, Hyundai & More

Compass LeadershipNovember 20, 2014   Executive appointments, management shifts, and other leadership news from top-spending advertisers this November.

PepsiCo   PepsiCo President Zein Abdalla, who was seen as potential successor to CEO Indra Nooyi, announced that he will be leaving the company December 31.

AARP   The Board of Directors of AARP Services, Inc. has selected Lawrence P. Flanagan as the organization’s new President and Chief Executive Officer. Flanagan was Worldwide Chief Marketing Read More…

  Marilyn Mead   Nov 20, 2014   Brand & Agency News   0 Comment

Connect with New CMOs

October 1, 2014   Our mid-September news recap detailed major marketing appointments from McDonald’s to Sony Pictures. The hiring spree has continued, with CMO changes at a range of top advertisers heading into Q4, including:

  • Columbia Sportswear, which hired its first CMO, marketing veteran Stuart Redsun
  • HTC, whose Co-Founder and Chairwoman Cher Wang will assume the duties of outgoing CMO Benjamin Ho
  • The NFL, which appointed Dawn Hudson CMO
  • Mondelez, which named Dana Anderson SVP and CMO

Executive changes also took place at: Read More…

  Marilyn Mead   Oct 01, 2014   Conferences & Events, Featured Content   0 Comment

Marketing Hires Join Apple, General Mills, McDonald’s & More

Compass LeadershipSeptember 19, 2014   As Fall winds blow into 2014’s final quarter, many marketers are drafting fresh talent to stoke a fiery finish. Just after adding Julia Vander Ploeg as its first VP of Digital, McDonald’s has announced veteran Mike Andres will return as President of the U.S. Division in October, replacing a retiring Jeff Stratton. Change is also in the air at General Mills, which filled two newly created positions in as many months, adding Fallon’s Michael Fanuele as Chief Creative Officer, after MillerCoors marketer Jackie Woodward claimed a spot as the Company’s first VP Global Media. Read More…

  Marilyn Mead   Sep 19, 2014   Brand & Agency News, Featured Content   0 Comment