June 23, 2015 Check out this trio of senior-level marketing hires, with opportunity analysis courtesy of prospecting publication DailyVista.
Vita Coco Hires Heineken Vet as CMO
Vita Coco, the top-selling coconut water brand in the U.S., with $267.5 million in sales last year and 60% share in the coconut water category, has hired a new US marketing VP. Charles Van Es will report to CEO Michael Kirban and will oversee all North American marketing.
Opportunity: Vita Coco has traditionally relied on sampling, digital and outdoor ads, but with the launch of its new Read More…