Events

The Seller’s Guide to Advertising Week

Advertising Week Sellers Guide

‘Which Advertising Week events to attend?’

If you’re headed to Advertising Week New York 2015, chances are you’re asking yourself this question right about now. With so many advertising and marketing sales prospects in attendance, Advertising Week can be a seller’s prospecting dream, but if the four-day, multi-venue schedule looks more like a nightmare to you, don’t worry.

Team Advertising Database has honed in on key Advertising Week sessions for sales people hoping to generate sales leads and partnership opportunities. Whether you’re angling for media sales, ad tech opportunities, or corporate sponsorship development, you can use this Advertising Week prospecting playbook to maximize face time and minimize fuss. With few exceptions, these are open to Delegates, Super Delegates and all you fancy Platinum badge holders, so just print and go for a giant head start on prospecting at AWX!

P.S. If you’re interested in contacting these executives, be sure to log into AdDataExpress. Not a subscriber? Find contact information for 30+ advertisers taking the stage at ad week here: Little Black Book of Ad Week Prospects.

Monday September 28 | Day 1

12 PM Session: How Legacy Brands Become Pioneers in the Digital Economy 

Mon 9/28 | 12:00 PM | Times Center Stage (242 West 41st Street, New York, NY, 10036) | Event Page

Start out Advertising Week with this session to see how established businesses are adapting to succeed in a fast-moving digital economy, featuring:

Nigel Morris CEO, Americas & EMEA, Dentsu Aegis Network Read More…

  Marilyn Mead   Sep 10, 2015   Conferences & Events, Featured Content   0 Comment

Find Brand Sponsors for Events & Entertainment

FilmSponsorship Spotlight with NewFilmmakers’ Larry Laboe

11/14/2014  As Executive Director of non-profit organization NewFilmmakers Los Angeles, Larry Laboe engages major brand partners to support events, film screenings, and a community of emerging talent.

“I tend to get involved in a little bit of everything at NewFilmmakers,” Laboe told us, “from fundraising, programming, and partner relations to business development, filmmaker opportunities, and more.”

Here, he sheds light on his approach to winning brand partnerships, and what other film, content, and entertainment professionals can do to successfully engage corporate sponsors. Read More…

  Marilyn Mead   Nov 14, 2014   Featured Content   0 Comment

Spring Spurs Experiential Efforts, as Fans Head Outdoors

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April 1, 2014   With Spring finally in full swing, many marketers are taking to the great outdoors, following fans to festivals, events, and other fertile ground for brand engagement. Footwear brand Teva is communing with happy campers at Bonnaroo’s Music & Arts Festival, for instance, to bring digital, social, and experiential conversations under the same tent; while Westin Hotels is inviting guests and non-guests alike to participate in yoga and meditation events, in support of its latest marketing mantra: “Well-Being.” Read More…

  Marilyn Mead   Apr 01, 2014   Featured Content   0 Comment