Creative

Agency Recap: Wins, Losses & Accounts in Review

March 9, 2015   The latest account moves from America’s top marketers, plus, which brands are evaluating possible agency partners for media, creative, and other responsibilities. Want news like this delivered to you weekly? Sign Up.

Agency Account Wins

Client: Anheuser-Busch InBev | Agency Hired: Interpublic’s FCB, Chicago | Assignment: Creative AOR – Michelob Ultra

Client: Armored Auto Group | Agency Hired: Merkley + Partners, New York | Assignment: AOR, traditional media, digital media, creative – Armor All, STP and Tuff Stuff | AdData Insight: While Merkley will handle the company’s print, online and social media duties, it will outsource broadcast buying to another shop. First work for Armored is expected this spring.

Client: BlackRock | Agency Hired: WPP’s Mindshare, New York | Assignment: Traditional and digital media – U.S., Europe, and Latin America | AdData Insight: Incumbent Group M sibling MEC, San Francisco, which participated in the pitch, will retain the account for Canada and Asia.

Client: Brown-Forman | Agency Hired: Publicis Groupe’s MediaVest USA, New York | Assignment: Global agency for traditional and digital media planning and buying Read More…

  Marilyn Mead   Mar 09, 2015   Brand & Agency News   0 Comment

Agency Recap: Wins, Losses & Accounts In Review

February 3, 2015   Get the scoop on agencies hired or retained by America’s top advertisers this January, plus find out which brands are scouting potential partners for media, creative, and other marketing responsibilities.

ACCOUNT WINS

Client: 7-Eleven, Inc. | Agency Hired: T3 (Independent) | Assignment: Digital Agency of Record | Initial campaign to debut Spring 2015.

Client: American Cancer Society | Agency Hired: DDB Chicago (Omnicom) | Assignment: Creative and Digital Advertising

Client: Edible Arrangements | Agency Hired: Read More…

  Marilyn Mead   Feb 03, 2015   Brand & Agency News, Featured Content   0 Comment

Agency Recap: Accounts Won, Lost, In Review

October 31, 2014   Get the scoop on agencies hired or retained by America’s top marketers this October, plus, see which brands are evaluating possible partners for media, creative, and other responsibilities.

AGENCY ACCOUNT WINS

Client: Aspen Dental Services | Hired: Ketchum, Curley Company | Assignment: Public Relations

Client: Audi of America | Retained: (Incumbent agency) AKQA | Assignment: Digital AOR Read More…

  Marilyn Mead   Oct 31, 2014   Brand & Agency News, Featured Content   0 Comment

Fresh Creative Ahead for ADT, Maxwell House, Reckitt & More

030114flowchart_smallJuly 1, 2104   With plenty of water cooler talk about the World Cup, you may have missed out on creative players called in by American Eagle Outfitters, Ben & Jerry’s, Maxwell House, and several other national advertisers, including: ADT Security Services, whose recently hired CMO Jerri DeVard has reunited the brand with former agency Doner, after a separation of just eight months; Nestle, which issued a request for proposals to a handful of agencies, in hopes of finding one to help cast its portfolio in a healthier light; Reckitt-Benckiser, which named McCann Erickson the creative AOR for its Mucinex and Delsym cough medicines; and TripAdvisor, which brought aboard global creative lead Johannes Leonardo – also the choice for Estee Lauder, which added the agency to focus on global creative initiatives, though it may keep regional shops on speed-dial. Read More…

  Marilyn Mead   Jul 01, 2014   Featured Content   0 Comment

New Shops, Big Plans, for Famous Brands, Jockey, TCBY & More

March 1, 2014   This February, our For the Record section was abuzz with agency selections, as many brands prepare to support Spring growth initiatives ranging from product launches and store openings to biggest- or first-ever ad campaigns.

Jockey, for instance, has awarded creative duties for its menswear division to Droga5, with plans to raise awareness for product introductions in a campaign slated for Q2. And online real estate firm Trulia has hired Initiative and DraftFCB to handle, respectively, media and creative for its first national marketing campaign, on which the Company plans to spend an estimated $45 million… Read More…

  Marilyn Mead   Mar 01, 2014   Featured Content   0 Comment