March 9, 2015 The latest account moves from America’s top marketers, plus, which brands are evaluating possible agency partners for media, creative, and other responsibilities. Want news like this delivered to you weekly? Sign Up.
Agency Account Wins
Client: Anheuser-Busch InBev | Agency Hired: Interpublic’s FCB, Chicago | Assignment: Creative AOR – Michelob Ultra
Client: Armored Auto Group | Agency Hired: Merkley + Partners, New York | Assignment: AOR, traditional media, digital media, creative – Armor All, STP and Tuff Stuff | AdData Insight: While Merkley will handle the company’s print, online and social media duties, it will outsource broadcast buying to another shop. First work for Armored is expected this spring.
Client: BlackRock | Agency Hired: WPP’s Mindshare, New York | Assignment: Traditional and digital media – U.S., Europe, and Latin America | AdData Insight: Incumbent Group M sibling MEC, San Francisco, which participated in the pitch, will retain the account for Canada and Asia.
Client: Brown-Forman | Agency Hired: Publicis Groupe’s MediaVest USA, New York | Assignment: Global agency for traditional and digital media planning and buying Read More…