AdData’s Top 10 SXSW Events for New Business

sxsw_interactive_logo.gifMarch 11, 2015   Some headed to Austin’s annual SXSW Interactive conference may have diligently starred favorites on the SXSW website, scouted out parties on Eventbrite, and imported all items neatly into iCal.

If you are not among those people – don’t fret! We’ve weeded through SXSW Interactive programming, bypassing items like “how to train your opossum using near-field technology” (although we actually would want to see that), to highlight sessions featuring people you want to meet – executives who control media, marketing, and sponsorship budgets for multimillion-dollar brands.

AdData’s Top 10 Session Picks for Building New Business at SXSW
*SXSW Line-Up Subject to Change – View Event Links for Latest Information

What is a Brand Now Anyway?

Friday, March 13 | 12:30PM – 1:30PM | Sheraton Austin
James Ward, EVP Chief Strategy & Integration Officer – Doner Partners LLC
Laura Gordon, VP Brand Innovation – 7-Eleven
Russell Wager, VP Marketing – Mazda Read More…

  Marilyn Mead   Mar 11, 2015   Conferences & Events   0 Comment

Event Preview – MMA’s New York Forum

March 2, 2015   Advertisers will spend $64 billion on mobile media this year per eMarketer – that’s up 60% from 2014. The Mobile Marketing Association will convene top advertisers, agencies, and mobile media professionals to discuss the rapidly changing mobile landscape this March, at its 2015 MMA New York Forum: Acquiring, Reaching and Engaging the Right Consumers with Mobile.

Panelists include brand leaders from Brown-Forman, Citibank, Coca-Cola, Denny’s, Energizer, E-Trade, GameStop, Honda, Ikea, MasterCard, Razorfish Read More…

  Marilyn Mead   Mar 02, 2015   Conferences & Events, Featured Content   0 Comment

Event Preview – ARF Re:Think 2015 (Exclusive AdData Discount!)

March 2, 2015   Each year, our partners at the Advertising Research Foundation host renowned industry leaders from brands, agencies, and publishers at the annual ARF Re:Think Conference in New York. This March, Re:Think 2015: Where Leaders Ignite Growth, presents original insights, success stories, and an update on 50 years of ARF research on “How Advertising Works” today.

Three Days. Three Themes. Multiple Opportunities.

  • Day One – Re:Think Big Data: Max ROI
  • Day Two – Re:Think Advertising: Insights to Impact
  • Day Three – Re:Think Your Future: Make Your Mark

Presenters include brand leaders from Coca-Cola, Dannon, Read More…

  Marilyn Mead   Mar 02, 2015   Conferences & Events, Featured Content   0 Comment

Chrysler Talks Programmatic at Mobile Marketing Forum

chryslertalksMay 6, 2014   How does an automotive brand, one with a history of iconic TV ads, put mobile programmatic media into play? Chrysler’s Digital Marketing Manager Amy Peet shed light on the possibilities at the MMA’s New York Forum discussion: “Programmatic: Can it Improve Your Effective CPM’s and Improve Your Advertising ROI?,” moderated by Google’s Digital Strategy & Media Lead, Bob Arnold.

Peet began by explaining that Chrysler, like most automakers, has a three-tier framework. “Tier one is national branding, Tier 2 involves our nine different business centers … that represent local DMAs for dealership groups, and Tier 3 are the dealership groups themselves.”

For Tier 1 and Tier 2, Chrysler is experimenting with different pairings and turning levers on and off, to get a handle on the performance of mobile individually, and in relation to other media.  “When we layer programmatic in with a higher-engagement type unit, we see better success with them both,” said Peet. The company often looks to mobile to extend the reach of broadcast, which continues to command a large share of Chrysler’s overall spend, roughly $1.2 billion across all measured media in 2013, per Kantar. Read More…

  Marilyn Mead   May 06, 2014   Conferences & Events   0 Comment