CMO

Q3 New Business Leads from DailyVista

Q3 Agency New Business Opportunities

May 26, 2016   In the latest ebook from our prospecting publication, DailyVista, we shed light on advertisers heading in the direction of a major shift – those companies and brands that, according to DailyVista’s predictive analysis, are poised to be realigning agency relationships in order to boost sales, change creative direction or support a reallocation of media dollars. Read More…

  Marilyn Mead   May 26, 2016   Brand & Agency News   0 Comment

Poll Results are In: Your Most Valuable Prospecting Triggers

How you voted, plus new business leads that should be on your radar now

July 15, 2015   We asked: Which scenario is most valuable for your prospecting? Here’s how you responded:

PollResults4

All of these changes can signal future shifts in media spending, strategy, and overall marketing outlays, but it seems like fresh faces offer many of you the best opportunity to gain traction with accounts that may have kept you at arm’s length in the past. And what better way to make an impression than to express congratulations on the new CMO gig, or the major account win.

No matter which of the above offers the most lucrative lead in for your business, our team is on the front lines uncovering the details so that you can open doors and form successful relationships.

In furtherance of our commitment to keep you connected to these opportunities, we’re pleased to be providing you with select content  Read More…

  Marilyn Mead   Jul 15, 2015   Brand & Agency News, Featured Content, Poll Q&A   0 Comment

A Buffet of Media Opps, with CMO Shifts at Top Food, Beverage, Dining Brands

DailyVistaJune 23, 2015    Check out this trio of senior-level marketing hires, with opportunity analysis courtesy of prospecting publication DailyVista.

Vita Coco Hires Heineken Vet as CMO

Vita Coco, the top-selling coconut water brand in the U.S., with $267.5 million in sales last year and 60% share in the coconut water category, has hired a new US marketing VP. Charles Van Es will report to CEO Michael Kirban and will oversee all North American marketing.

Opportunity: Vita Coco has traditionally relied on sampling, digital and outdoor ads, but with the launch of its new Read More…

  Marilyn Mead   Jun 23, 2015   Brand & Agency News, Featured Content   0 Comment

Senior Marketing Shifts at HP, Kellogg, JC Penney & More

(p2-1)data_as_you_needsoftMay 13, 2015   Key appointments and departures shaping opportunities in the media/marketing landscape.

Discover Lifts Loeger to CMO of U.S. Cards

Discover Financial Services has elevated 24-year company veteran Julie Loeger to SVP, CMO of U.S. Cards, a position in which she will oversee sales and loan growth for the card business and drive overall company strategy as a member of the company’s Executive Committee. Loeger most recently served as SVP, Brand and New Cardmember Acquisition for Discover. Prior to her career with Discover, she held various marketing positions at Anheuser Busch, Inc.

Penney’s Taps Mondelez Alum Mary Beth West to Lead Marketing

JC Penney Company, Inc. has named Mary Beth West EVP, Chief Marketing and Customer Officer effective June 1, 2015. She will be stepping down from her position on its Board of Directors to assume this new role. West has served in numerous leadership positions at General Foods and Kraft, most recently, holding the top marketing role with Kraft spin-off Mondelez International Inc. Additionally, Penney’s has promoted Kirk Waidelich to SVP, Sales Promotion and Marketing. Read More…

  Marilyn Mead   May 13, 2015   Brand & Agency News   0 Comment

Leadership Changes: PepsiCo, Samsung, Hyundai & More

Compass LeadershipNovember 20, 2014   Executive appointments, management shifts, and other leadership news from top-spending advertisers this November.

PepsiCo   PepsiCo President Zein Abdalla, who was seen as potential successor to CEO Indra Nooyi, announced that he will be leaving the company December 31.

AARP   The Board of Directors of AARP Services, Inc. has selected Lawrence P. Flanagan as the organization’s new President and Chief Executive Officer. Flanagan was Worldwide Chief Marketing Read More…

  Marilyn Mead   Nov 20, 2014   Brand & Agency News   0 Comment

Connect with New CMOs

October 1, 2014   Our mid-September news recap detailed major marketing appointments from McDonald’s to Sony Pictures. The hiring spree has continued, with CMO changes at a range of top advertisers heading into Q4, including:

  • Columbia Sportswear, which hired its first CMO, marketing veteran Stuart Redsun
  • HTC, whose Co-Founder and Chairwoman Cher Wang will assume the duties of outgoing CMO Benjamin Ho
  • The NFL, which appointed Dawn Hudson CMO
  • Mondelez, which named Dana Anderson SVP and CMO

Executive changes also took place at: Read More…

  Marilyn Mead   Oct 01, 2014   Conferences & Events, Featured Content   0 Comment

Marketing Hires Join Apple, General Mills, McDonald’s & More

Compass LeadershipSeptember 19, 2014   As Fall winds blow into 2014’s final quarter, many marketers are drafting fresh talent to stoke a fiery finish. Just after adding Julia Vander Ploeg as its first VP of Digital, McDonald’s has announced veteran Mike Andres will return as President of the U.S. Division in October, replacing a retiring Jeff Stratton. Change is also in the air at General Mills, which filled two newly created positions in as many months, adding Fallon’s Michael Fanuele as Chief Creative Officer, after MillerCoors marketer Jackie Woodward claimed a spot as the Company’s first VP Global Media. Read More…

  Marilyn Mead   Sep 19, 2014   Brand & Agency News, Featured Content   0 Comment

New Executive Roles at Anheuser-Busch, Ford, Sony & More

(hp3)marketing_networkcropAugust 1, 2014   Among numerous marketing hires detailed in our For the Record news feed this July, many come from companies thinking outside the organizational box, carving new positions into their ranks to better seize opportunities or serve emerging demands.

Mondelez International has appointed Mark Clouse to the newly created position of Chief Growth Officer, as it hopes to centralize focus on its global brand categories, while social service Pinterest added its first Head of Brand, David Rubin, whose 15+ years at Unilever’s Axe division seem particularly valuable, as the social platform looks to grow its following among men. Read More…

  Marilyn Mead   Aug 01, 2014   Featured Content   0 Comment

C-Level Shifts at Blackrock, Esurance, Macy’s & More

Compass LeadershipApril 11, 2014   April has precipitated a shower of senior-level marketing hires, with notable additions at AOL, where Johnson & Johnson veteran Kim Kadlec has been named Head of Relationships Management; Blackrock, which appointed Scott Roen Managing Director and Head of Digital Marketing; and Esurance, where Wells Fargo’s Alan Gellman has taken the reins as CMO.

Other newsworthy appointments were made at leading department store chains: Read More…

  Marilyn Mead   Apr 11, 2014   Featured Content   0 Comment