Campaigns

Campaign Highlight Reel: March

March 31, 2015   A look at the media, marketing, event, and promotional campaigns making headlines in our For the Record news feed. Read up then log in to connect with related decision-makers, view spending, and more.

3 Musketeers Icons Woo Millennials in Video, Web, Social, Shopper Mktg, & PR

Mars Chocolate North America is running the first new campaign in about 10 years for its 3 Musketeers bars, bringing the trio of iconic characters back together in the ads. The “Why 3?” digital-video effort is centered around four humorous YouTube videos—one running 45 seconds and three 17 seconds—being promoted via digital ads, shopper marketing, public relations, and social media platforms. The campaign’s goal, says senior brand manager Allison Miazga-Bedrick, is “to attract new, younger fans from the millennial demographic,” as well as to tantalize current devotees. 

AmEx, Other Leading Brands to Collaborate in Plenti Coalition Loyalty Program & Campaigns

American Express is introducing a loyalty coalition program, one of the first in the U.S., called Plenti, which will let shoppers earn rewards across many brands. The program rolls out in May, supported by an AmEx TV, radio and digital campaign.

The roster of co-founding brands, to which more will continue to be added, so far includes AT&T, Direct Energy, ExxonMobil, Hulu, Macy’s, Nationwide and Rite Aid. Plenti will be incorporated into each of the various brands’ marketing efforts – Rite Aid plans to shift Read More…

  Marilyn Mead   Mar 31, 2015   Brand & Agency News   0 Comment

Brands Bet On Star-Studded Advertising

celebrity-advertisingFebruary 19, 2015   Celebrity marketing accounts for a big chunk of the estimated $50 billion invested globally on corporate sponsorships and endorsements today, and with 15% of all U.S. ads now featuring celebrities, according to Millward Brown, the question is: can star power lift marketing objectives, and ultimately, sales?

Studies and expert opinions are mixed, with an increasing number of reports suggesting less than impressive results. One 11-month study by branding experts Derrick Daye and Brad VanAuken found that 90% of ads featuring celebrities didn’t boost the intended marketing objective more than 10%. In a review of 2015 Super Bowl ad effectiveness, advertising research consultancy Communicus found that average celebrity recognition was 78%, while average brand linkage Read More…

  Marilyn Mead   Feb 19, 2015   Brand & Agency News, Featured Content   1 Comment

Campaign Highlight Reel: February

February 17, 2015   A look at key media, marketing, sponsorship, and social media campaigns making headlines in AdDataExpress® this February. Preview stories below, then LOG IN to access full articles and related brand/agency decision-makers.

Coty has signed Scott Eastwood to be the new face of the DAVIDOFF Cool Water fragrance campaign, with TV and print ads slated to debut this summer.

Epson is beginning a B2B campaign designed to highlight the company’s “long-standing partnership with the global business community that started 40 years ago,” said Keith Kratzberg, SVP Sales and Marketing, Epson America. Read More…

  Marilyn Mead   Feb 17, 2015   Brand & Agency News, Featured Content   0 Comment

Reviving Classics: Adidas Relaunches “Originals,” Kraft Rejiggles JELL-O…

Retro-Turntable-ImageFebruary 9, 2015   This January, New Balance announced plans to breathe new life into the Rockport Company, originally founded in the ‘70s, in an acquisition from current owner Adidas, while Adidas initiated a revival of its own, “relaunching” its iconic Originals Superstar line in TV, print, OOH, online video, and digital ads celebrating the sneaker’s 45th anniversary.

And footwear brands were not the only ones kicking off the New Year with fresh takes on old classics. Kraft has rejiggled its more-than-a-century-old JELL-O line with a healthier ingredient list; repositioned its TV, online, and social media messaging; and plans to break the mold, literally, by expanding its Read More…

  Marilyn Mead   Feb 09, 2015   Brand & Agency News, Featured Content   0 Comment

Campaign Round Up: January 2015

January 20, 2015   A look at the media, marketing, PR, and social media campaigns making headlines in AdDataExpress this January. Preview stories below, then LOG IN to access full articles and associated brand/agency contacts.

Equinox, the upscale fitness and high performance lifestyle leader, unveiled its 2015 ad campaign: an evolution of last year’s ‘Equinox Made Me Do It’ narrative, created by Wieden+Kennedy New York. Beginning on January 1, Equinox will promote the campaign across digital, social, print and out-of-home. Using the hashtag Read More…

  Marilyn Mead   Jan 25, 2015   Brand & Agency News, Featured Content   0 Comment

Campaign Headlines: November

November 17, 2014   A look at the media, marketing, PR, and social media campaigns making headlines in AdDataExpress this November. Preview stories below, then LOG IN to access full articles and associated brand/agency contacts.

Kleenex broke a cold-season TV, digital, social-media and PR campaign centered around stories of people sharing their tissues with others at moments of needRead More…

  Marilyn Mead   Nov 17, 2014   Brand & Agency News   1 Comment