Brands

Q3 New Business Leads from DailyVista

Q3 Agency New Business Opportunities

May 26, 2016   In the latest ebook from our prospecting publication, DailyVista, we shed light on advertisers heading in the direction of a major shift – those companies and brands that, according to DailyVista’s predictive analysis, are poised to be realigning agency relationships in order to boost sales, change creative direction or support a reallocation of media dollars. Read More…

  Marilyn Mead   May 26, 2016   Brand & Agency News   0 Comment

Big Spenders: GM, Heineken, SeaWorld Boost Marketing Outlays

Advertisers-Increase-Ad-SpendingMarch 16, 2015   Several major media agencies headed into 2015 with predictions that U.S. ad spending would increase by an average of 4 percent, to $182.7 billion, up from $176 billion last year.  But Winter’s end has brought announcements of much larger increases from numerous major marketers.

Duncan Aldred, VP of GM’s GMC and Buick brands, hopes to boost GMC’s market share by doubling total spend over the next 10 years, including allocations to marketing as well as vehicle development and other areas. “We’re going to invest hugely in brand marketing,” he said, starting with a 50% boost this year over last.  Heineken is planning an overall 6% Read More…

  Marilyn Mead   Mar 16, 2015   Brand & Agency News   0 Comment

Campaign Highlight Reel: February

February 17, 2015   A look at key media, marketing, sponsorship, and social media campaigns making headlines in AdDataExpress® this February. Preview stories below, then LOG IN to access full articles and related brand/agency decision-makers.

Coty has signed Scott Eastwood to be the new face of the DAVIDOFF Cool Water fragrance campaign, with TV and print ads slated to debut this summer.

Epson is beginning a B2B campaign designed to highlight the company’s “long-standing partnership with the global business community that started 40 years ago,” said Keith Kratzberg, SVP Sales and Marketing, Epson America. Read More…

  Marilyn Mead   Feb 17, 2015   Brand & Agency News, Featured Content   0 Comment

Reviving Classics: Adidas Relaunches “Originals,” Kraft Rejiggles JELL-O…

Retro-Turntable-ImageFebruary 9, 2015   This January, New Balance announced plans to breathe new life into the Rockport Company, originally founded in the ‘70s, in an acquisition from current owner Adidas, while Adidas initiated a revival of its own, “relaunching” its iconic Originals Superstar line in TV, print, OOH, online video, and digital ads celebrating the sneaker’s 45th anniversary.

And footwear brands were not the only ones kicking off the New Year with fresh takes on old classics. Kraft has rejiggled its more-than-a-century-old JELL-O line with a healthier ingredient list; repositioned its TV, online, and social media messaging; and plans to break the mold, literally, by expanding its Read More…

  Marilyn Mead   Feb 09, 2015   Brand & Agency News, Featured Content   0 Comment

Leadership Changes at Ford, Coca-Cola, Hyatt & More

Compass LeadershipJanuary 21, 2015   Key appointments, departures, and personnel shifts at America’s top brand marketers.

Wendy’s, as part of a management reorganization, has announced that Brandon Solano, SVP Marketing since July, has been named CMO, replacing Craig Bahner, a former P&G executive who’s held the CMO post since the spring of 2012. In another move, Wendy’s has promoted Brandon Rhoten from VP Digital and Social Media to VP Digital Experience, a broader role in which he’ll help realign the company’s investments into technology and customer engagement.

Hyatt Hotels Corporation has appointed Maryam Banikarim Global CMO, succeeding Read More…

  Marilyn Mead   Jan 26, 2015   Brand & Agency News, Featured Content   0 Comment

Campaign Round Up: January 2015

January 20, 2015   A look at the media, marketing, PR, and social media campaigns making headlines in AdDataExpress this January. Preview stories below, then LOG IN to access full articles and associated brand/agency contacts.

Equinox, the upscale fitness and high performance lifestyle leader, unveiled its 2015 ad campaign: an evolution of last year’s ‘Equinox Made Me Do It’ narrative, created by Wieden+Kennedy New York. Beginning on January 1, Equinox will promote the campaign across digital, social, print and out-of-home. Using the hashtag Read More…

  Marilyn Mead   Jan 25, 2015   Brand & Agency News, Featured Content   0 Comment

Holidays Lift Phablets, Gadgets & More

Tech-GadgetsJanuary 5, 2015   If the recent holiday season was any indication, 2015 is truly shaping up to be the year of the phablet – that inelegant term for super-sized mobile devices, like the 5.5” iPhone 6 Plus, and the 5.7” Galaxy Note 4. During the week of Christmas, mobile analytics firm Flurry found phablets (devices between 5.5” and 7” long) activated worldwide accounted for 13% of total mobile activations – up 225% year over year.

That phenomenon is just one sign consumers on the go are demanding their portable devices do more than ever before.

Another is the crop of advertisers that shelled out top dollar to catapult their cutting-edge technology into the mainstream over the holidays. FitBit, Read More…

  Marilyn Mead   Jan 05, 2015   Brand & Agency News, Featured Content   0 Comment