October 28, 2015 The latest media, creative and digital account moves from America’s top marketers, plus, brands evaluating possible agency partners, and exclusive opportunity analysis from DailyVista.
Advertiser: Church & Dwight | In Review: $400 Million Media Account | Incumbent: WPP’s Maxus
Advertiser: Chrysler Group | Agencies Hired: SapientNitro & Huge | Assignment: Digital Duties for Chrysler, Dodge, Fiat North America, Jeep and Ram
Advertiser: Olive Garden | Agency Hired: Dentsu Aegis’s Mcgarrybowen | Assignment: Creative AOR
DailyVista Insight: Dentsu Aegis’s Mcgarrybowen beat out WPP’s Grey – which had handled the Darden-owned Olive Garden account for more than 30 years – in a creative review initiated earlier this year (though Grey will continue as creative AOR for OG’s sister brand Longhorn). The creative shift comes just after the media review that saw Publicis’s Starcom retain the OG account.
Seller Tip: With a new brand campaign to be expected, look for H1 2016 revenue opportunities here. Specifically for Read More…