Agencies

Agency Recap: Wins, Losses & Accounts in Review

AgencyAccountMoves2

October 28, 2015   The latest media, creative and digital account moves from America’s top marketers, plus, brands evaluating possible agency partners, and exclusive opportunity analysis from DailyVista.

Advertiser: Church & Dwight | In Review: $400 Million Media Account | Incumbent: WPP’s Maxus

Bonus: Preview Maxus Agency Profile on Winmo

Advertiser: Chrysler Group | Agencies Hired: SapientNitro & Huge | Assignment: Digital Duties for Chrysler, Dodge, Fiat North America, Jeep and Ram

Bonus: Preview SapientNitro Agency Profile on Winmo

Advertiser: Olive Garden | Agency Hired: Dentsu Aegis’s Mcgarrybowen | Assignment: Creative AOR

DailyVista Insight: Dentsu Aegis’s Mcgarrybowen beat out WPP’s Grey – which had handled the Darden-owned Olive Garden account for more than 30 years – in a creative review initiated earlier this year (though Grey will continue as creative AOR for OG’s sister brand Longhorn). The creative shift comes just after the media review that saw Publicis’s Starcom retain the OG account.

Seller Tip: With a new brand campaign to be expected, look for H1 2016 revenue opportunities here.  Specifically for Read More…

  Marilyn Mead   Oct 28, 2015   Brand & Agency News   0 Comment

Poll Results are In: Your Most Valuable Prospecting Triggers

How you voted, plus new business leads that should be on your radar now

July 15, 2015   We asked: Which scenario is most valuable for your prospecting? Here’s how you responded:

PollResults4

All of these changes can signal future shifts in media spending, strategy, and overall marketing outlays, but it seems like fresh faces offer many of you the best opportunity to gain traction with accounts that may have kept you at arm’s length in the past. And what better way to make an impression than to express congratulations on the new CMO gig, or the major account win.

No matter which of the above offers the most lucrative lead in for your business, our team is on the front lines uncovering the details so that you can open doors and form successful relationships.

In furtherance of our commitment to keep you connected to these opportunities, we’re pleased to be providing you with select content  Read More…

  Marilyn Mead   Jul 15, 2015   Brand & Agency News, Featured Content, Poll Q&A   0 Comment

Agency Recap: Wins, Losses & Accounts in Review

AgencyWordCloudAdDataApril 27, 2015   The latest account moves from America’s top marketers, plus, which brands are evaluating possible partners for media, creative, branding, and other responsibilities.

Read up then log in to connect with these newly hired agency teams, as well as client-side decision-makers.

Agency Account Wins

Client: Bacardi | Agency Hired: OMD (Omnicom) | Assignment: North American media

Client: Bacardi | Agency Hired: BBDO (Omnicom) | Assignment: Creative

AdData Insight: The unusually swift consolidation took place without a review, and is the result of talks between the Omnicom sibling shops and Bacardi CEO Mike Dolan. OMD assumes media planning and buying previously managed in North America by Mindshare, while BBDO will consolidate creative previously split between several roster shops. AdData is still verifying individual account details, but OppermanWeiss, creative agency for Bacardi signature, has confirmed it has been dropped, while branding partner Moosylvania says it will continue to handle branding. Zeno Group, charged with PR, is not affected.

Log in to connect with Bacardi’s newly added agency partners…

Client: Lindt | Agency Hired: Horizon Media | Assignment: Media planning and buying AOR

Read More…

  Marilyn Mead   Apr 27, 2015   Brand & Agency News   0 Comment

Agency Recap: Wins, Losses & Accounts in Review

March 9, 2015   The latest account moves from America’s top marketers, plus, which brands are evaluating possible agency partners for media, creative, and other responsibilities. Want news like this delivered to you weekly? Sign Up.

Agency Account Wins

Client: Anheuser-Busch InBev | Agency Hired: Interpublic’s FCB, Chicago | Assignment: Creative AOR – Michelob Ultra

Client: Armored Auto Group | Agency Hired: Merkley + Partners, New York | Assignment: AOR, traditional media, digital media, creative – Armor All, STP and Tuff Stuff | AdData Insight: While Merkley will handle the company’s print, online and social media duties, it will outsource broadcast buying to another shop. First work for Armored is expected this spring.

Client: BlackRock | Agency Hired: WPP’s Mindshare, New York | Assignment: Traditional and digital media – U.S., Europe, and Latin America | AdData Insight: Incumbent Group M sibling MEC, San Francisco, which participated in the pitch, will retain the account for Canada and Asia.

Client: Brown-Forman | Agency Hired: Publicis Groupe’s MediaVest USA, New York | Assignment: Global agency for traditional and digital media planning and buying Read More…

  Marilyn Mead   Mar 09, 2015   Brand & Agency News   0 Comment

Agency Recap: Wins, Losses & Accounts In Review

February 3, 2015   Get the scoop on agencies hired or retained by America’s top advertisers this January, plus find out which brands are scouting potential partners for media, creative, and other marketing responsibilities.

ACCOUNT WINS

Client: 7-Eleven, Inc. | Agency Hired: T3 (Independent) | Assignment: Digital Agency of Record | Initial campaign to debut Spring 2015.

Client: American Cancer Society | Agency Hired: DDB Chicago (Omnicom) | Assignment: Creative and Digital Advertising

Client: Edible Arrangements | Agency Hired: Read More…

  Marilyn Mead   Feb 03, 2015   Brand & Agency News, Featured Content   0 Comment

Agency Recap: Accounts Won, Lost, In Review

October 31, 2014   Get the scoop on agencies hired or retained by America’s top marketers this October, plus, see which brands are evaluating possible partners for media, creative, and other responsibilities.

AGENCY ACCOUNT WINS

Client: Aspen Dental Services | Hired: Ketchum, Curley Company | Assignment: Public Relations

Client: Audi of America | Retained: (Incumbent agency) AKQA | Assignment: Digital AOR Read More…

  Marilyn Mead   Oct 31, 2014   Brand & Agency News, Featured Content   0 Comment

Master the Mobile Pitch: Advice from an Agency Executive

MobileImageOctober 8, 2014   Last week, at the IAB’s Advertising Week MIXX Conference, media agency executive Rachael Pasqua shared with us some words of wisdom for vendors: “If I don’t get what you do in the first two to five minutes, I’m just not going to remember you.”

Pasqua, who caught up with AdData following her IAB panel The Right Audience. The Right Time. The Right @#*!?, knows a thing or two about evaluating emerging technologies as Senior Director of Mobility at Group M agency MEC. Read More…

  Marilyn Mead   Oct 08, 2014   Conferences & Events, Featured Content   0 Comment

Fresh Creative Ahead for ADT, Maxwell House, Reckitt & More

030114flowchart_smallJuly 1, 2104   With plenty of water cooler talk about the World Cup, you may have missed out on creative players called in by American Eagle Outfitters, Ben & Jerry’s, Maxwell House, and several other national advertisers, including: ADT Security Services, whose recently hired CMO Jerri DeVard has reunited the brand with former agency Doner, after a separation of just eight months; Nestle, which issued a request for proposals to a handful of agencies, in hopes of finding one to help cast its portfolio in a healthier light; Reckitt-Benckiser, which named McCann Erickson the creative AOR for its Mucinex and Delsym cough medicines; and TripAdvisor, which brought aboard global creative lead Johannes Leonardo – also the choice for Estee Lauder, which added the agency to focus on global creative initiatives, though it may keep regional shops on speed-dial. Read More…

  Marilyn Mead   Jul 01, 2014   Featured Content   0 Comment