AdData

LIST PARTNERS INC. ACQUIRES ADVERTISING DATABASE INC.

(ATLANTA, GA) – April 1st, 2015 – List Partners Inc. announced that it has acquired Advertising Database Inc., a sales intelligence company to the media and advertising industry.

The purchase will enable List Partners Inc. to further serve the needs of national and regional media sales and marketing professionals throughout North America.

The stock purchase of Advertising Database Inc. fits into List Partner Inc.’s strategy to further serve the agency, media, adtech and sponsorship markets with targeted, actionable insights on national brands, their agency relationships and marketing decision makers.

“The acquisition of Advertising Database Inc. complements our existing offerings, The List Online and DailyVista. Now working together to best serve the market, customers will have the ability to chose between two best-in-class access points to a database of the most comprehensive, accurate and actionable sales intelligence available,” said Dave Currie, President of List Partners Inc.

About List Partners Inc.

About Advertising Database Inc.

  Marilyn Mead   Apr 03, 2015   AdData Company News   0 Comment

AdDataExpress® Adds Quarterly Ad Spend, Breakdown by Media Type

AdData-Brand-Ad-Spending-by-Media-TypeMarch 3, 2015   Advertising Database, Inc. the leading source of verified brand and agency intelligence for new business professionals, is pleased to provide its subscribers with even more detailed spending data, showing where and when the 10,000+ brands profiled in its searchable prospect database, AdDataExpress®, are allocating ad dollars.

In addition to aggregate ad spend for brands and parent companies in each of the last three years, AdData users can now find brand spending on a quarterly basis, broken down by specific types of measured media.

Quarterly spending by medium can be found under the Read More…

  Marilyn Mead   Mar 03, 2015   AdData Company News   0 Comment

ADVERTISING DATABASE® & TBS GROUP® Partner to Bring Western European Data to the U.S.

October 24, 2014   Advertising Database®, publisher of AdDataExpress® (www.addataexpress.com), America’s top brand and agency directory, is pleased to announce its partnership with TBS Group LeFac (www.lefac.com) to bring Western Europe’s best source of advertiser and agency intelligence to the U.S. market.

Now, at specially reduced prices, AdData clients can get brand, agency, and spending data in:

Flags2Advertising Database and TBS Group LeFac kicked off their partnership at key industry events on two continents, with AdData introducing LeFac Pan-EU to attendees of the ANA Masters of Marketing Conference, October 15-18 in Florida, and LeFac teaming up with AdData to present a global suite of business solutions at Adtech London, October 21-22. Read More…

  Marilyn Mead   Oct 28, 2014   AdData Company News, Featured Content   0 Comment

Q: Do you submit proposals in advance of RFPs?

voteApril 1, 2014   March’s poll question asked, “Do you submit media and sponsorship proposals to prospects in advance of their RFPs?”  75% of respondents answered “YES.”

The tighter the tactical campaign (e.g. target market, flight time, and media selection process), the louder the call for RFPs.  But, according to you, the RFP process usually plays a support role when it comes to sustained branding.  Which makes sense, as increasing numbers of media, entertainment, sports, cause marketers, and specialty agencies present proprietary programs to brands and companies. These “big ideas” usually package traditional reach and frequency with promotional value-added.  And as multiplatform exposure becomes the norm, many marketers gain access to new or broader consumer segments.  One broadcast business development executive succinctly told AdData, “If we wait for an RFP, we’ve already lost the business.” Read More…

  Marilyn Mead   Apr 01, 2014   Poll Q&A   0 Comment