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Greetings!  We’re NYC-based advertising professionals who’ve spent 20+ years buying and selling national media.  In those earlier incarnations, we’d learned brands, not companies, ran advertising, and that brand managers and agency media planners decided where and when.  We’d discovered these decision-makers were often hard to reach, and changed frequently.  So, in 1998, we developed the Advertising Database 10,000 brand system to simplify prospecting.  Today, we track virtually every brand spending $1MM+ annually in national media, and update contacts within an average currency of two business quarters, leaving virtually none in excess of 365 days.  (Bullet Points).  As thousands have come to use AdData, we’ve added information about brands’ targeting and media planning criteria, and have provided AdData in web-based (Products).  You’ll have lots of good questions, like, “How do we know which brands are here and which aren’t?”, “How often is it updated?”, “Can we see when brands plan and how much they spend?”, and “How much does it cost?” (Pricing).  Once you’ve reviewed this site information, feel free to call us at 212-956-0505.  Or, if you’re experiential, click here for Live Webinars, and we’ll help you get started.  We’re glad you’ve visited, and look forward to helping you simplify prospecting.
 
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(click below for sample)                 Brand Headlines
GoodNitesKimberly-Clark Adds Print, Social Media Layers to GoodNites Rebranding08-03-2010
Chef BoyardeeOh Boy! Chef Boyardee Expands “Delicious/Nutritious” TV, Print, Web Effort08-30-2010
Pizza Hut RestaurantsHut Cuts: Pizza Hut TV, Digital, OOH Ads Pitch Price Cuts, Added Items08-30-2010
Honda CR-Z HybridHonda CR-Z Sport Hybrid Coupe TV, Web, Print, and OOH Offset Fun, Frugality08-30-2010
Today's Poll:Compared to last year, are clients requesting more non-measured media support, such as events and promotions?

 

 Yes
No

 

Express News

Nissan Boosts Spend by $100 Million; Juke Crossover & Electric Leaf Coming

08-31-2010  Nissan North America has decided to add $100 million to its national marketing budget, starting now, according to v.p. and general manager Al Castignetti. "We dialed back our spending last year, like everybody else, and this year we've been really getting back into the marketing game,” he says.


Poll Results

09-01-2010  Our August poll question asked, “Are creative agencies becoming more important in your sales prospecting efforts?”   47% of you said YES; while 53% replied NO.   These results confirm our commitment to continue adding a wider range of agency data to AdData EXPRESS.  Over two-thirds of our brands now include a creative agency or an in-house team handling creative development.   We’ll continue to monitor the significance of creative agencies in your prospecting efforts.    
Industry Events
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New York Fashion Week09-09-201009-16-2010
New York NYwww.mbfashionweek.com
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Travel Retailing & Destination Expo09-12-201009-14-2010
Orlando FLwww.astanet.com
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Travel Retailing & Destination Expo09-12-201009-14-2010
Orlando FLwww.thetradeshow.org
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Music & Advertising: Connecting Brands & Bands09-15-201009-15-2010
Chicago ILwww.billboardevents.com
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Agency/Client Forum09-15-201009-15-2010
New York NYwww.ana.net
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FAME, AccessoriesTheShow Pavilion and Moda Manhattan09-21-201009-23-2010
New York NYwww.fameshows.com
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OMMA Global New York09-27-201009-28-2010
New York NYwww.mediapost.com/omma
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MIXX Conference & Expo09-27-201009-28-2010
New York NYwww.mixx-expo.com
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Advertising Week09-27-201010-01-2010
New York NYwww.advertisingweek.com
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Billboard Mobile Entertainment Live10-05-201010-05-2010
San Francisco CAwww.billboardevents.com
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LatinVision Media Conference10-06-201010-06-2010
New York NYwww.latinvision.com/conference
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The New York Tabletop Show10-12-201010-15-2010
New York NYwww.41madison.com
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2010 Masters of Marketing Conference10-13-201010-16-2010
Orlando FLwww.ana.net
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High Point Market10-16-201010-21-2010
High Point NCwww.showplace-highpoint.com
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INTEROP - Leading Business Technology Event10-18-201010-22-2010
New York NYwww.interop.com
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The Power of eMarketing Conference10-20-201010-21-2010
Baltimore MDwww.emarketingassociation.com
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Sports Marketing Association - 8th Annual Conference10-26-201010-29-2010
New Orleans LAwww.sportmarketingassociation.com
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2010 ANA Multicultural Marketing & Diversity Conference11-07-201011-09-2010
Miami Beach FLwww.ana.net
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Mobile Marketing Forum: North America11-17-201011-17-2010
Los Angeles CAwww.mobilemarketingforum.com
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PMA 32nd Annual Marketing Law Conference11-18-201011-19-2010
Chicago ILwww.pmalink.org
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Creativity Conference12-08-201012-08-2010
New York NYwww.ana.net
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Sustainable Brands International12-09-201012-10-2010
Miami Beach FLwww.sustainablebrands10.com
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Consumer Electronics Show01-06-201101-09-2011
Las Vegas NVwww.cesweb.org
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FAME, AccessoriesTheShow and Moda Manhattan01-09-201101-11-2011
New York NYwww.fameshows.com
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International Builders' Show01-12-201101-15-2011
Orlando FLwww.buildersshow.com
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2011 North American International Auto Show01-15-201101-23-2011
Detroit MIwww.naias.com
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The Shooting, Hunting, Outdoor Trade Show01-18-201101-21-2011
Las Vegas NVwww.shotshow.com
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Photo Marketing Association International Show & Conference01-30-201102-03-2011
Las Vegas NVwww.pmai.org
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TV & Everything Video Forum02-10-201102-10-2011
New York NYwww.ana.net
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eTail 201002-22-201102-25-2011
Palm Desert CAwww.wbresearch.com/etailusawest
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Advertising Law & Public Policy Conference03-15-201103-16-2011
Washington DCwww.ana.net
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Global Pet Expo03-16-201103-18-2011
Orlando FLwww.globalpetexpo.org
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Baselworld 201103-24-201103-31-2011
Basel Switzerlandwww.baselworld.com
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High Point Market04-02-201104-07-2011
High Point NCwww.showplace-highpoint.com
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Wine & Spirits Wholesalers of America Convention04-10-201104-13-2011
Orlando FLwww.wswa.org
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New York International Auto Show04-22-201105-01-2011
New York NYwww.autoshowny.com
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Kitchen / Bath Industry Show & Conference04-25-201104-28-2011
Las Vegas NVwww.kbis.com
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Advertising Financial Management Conference05-01-201105-04-2011
Phoenix AZwww.ana.net
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INTEROP - Leading Business Technology Event05-08-201105-12-2011
Las Vegas NVwww.interop.com

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