NYC-based advertising professionals who’ve spent 20+ years buying and selling
national media. In those earlier incarnations, we’d learned brands, not
companies, ran advertising, and that brand managers and agency media
planners decided where and when. We’d discovered these decision-makers were
often hard to reach, and changed frequently. So, in 1998, we developed the
Advertising Database 10,000 brand system to simplify prospecting. Today, we
track virtually every brand spending $1MM+ annually in national media, and
update contacts within an average currency of two business quarters, leaving
virtually none in excess of 365 days. (Bullet Points). As thousands have come to use AdData, we’ve added
information about brands’ targeting and media planning criteria, and have
provided AdData in web-based (Services).
You’ll have lots of good questions, like, “How do we know which brands are here and
which aren’t?”, “How often is it updated?”, “Can we see when brands plan and how
much they spend?”, and “How much does it cost?” (Pricing).
Once you’ve reviewed this site information, feel free to call us at
212-956-0505. We’re glad you’ve visited, and look forward to
helping you simplify prospecting.
Volvo TV, Web, & OOH Ads Position S60 as Luxury Rival to Mercedes, Audi A4
04-02-2013 Our April poll asked, “Are you more interested now than a year ago in brand contacts who oversee marketing analytics? 70% of you answered “YES.” This suggests an upward trend from last July, when 65% of you replied YES to the related question, “Are clients requesting audience measurement beyond what you’ve provided previously?”
Apparently, analytics and research are more important than ever to marketers, as content, whether delivered by TV, radio, print, computer, tablet, or smartphone, continues to proliferate. And analyzing digital advertising results continues to present a special challenge, as a host of industry measurement initiatives, such as those recently introduced by the Digital Advertising Alliance and Ad-Id, seek uniform adoption and implementation. According to a recent Association of National Advertisers (ANA) Digital/Social Media Survey, “Having metrics to properly allocate the mix of traditional and digital media” was the second-highest concern facing client-side marketers, outranked only by “Inability to prove ROI.”
Accordingly, more marketers are adding on-staff analytics specialists to help optimize target reach, among other metrics. Examples of big spenders who list executives in specific analytics roles are: Abbvie (formerly Abbott Laboratories), CIGNA, eBay, General Motors, IBM, Intel, Nissan, and United Airlines. CMOs and market researchers are among those most frequently relying on these analysts. To see how other brands are using analytics and research, please log in and click on our May 1 Update Notice for Subscribers, now on the Bulletin Board.
Dec. 2011: Brand Classifications: Improvements on the Brand Info
search for ‘classification’ - based searches
July 2011: New preferred media choices include ‘non-measured’
marketing, i.e. social media, search
Best practices and strategies to make the most of AdData Express.