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(click below for sample)                 Brand Headlines
GoodNitesKimberly-Clark Adds Print, Social Media Layers to GoodNites Rebranding08-03-2010
Chef BoyardeeOh Boy! Chef Boyardee Expands “Delicious/Nutritious” TV, Print, Web Effort08-30-2010
Pizza Hut RestaurantsHut Cuts: Pizza Hut TV, Digital, OOH Ads Pitch Price Cuts, Added Items08-30-2010
Honda CR-Z HybridHonda CR-Z Sport Hybrid Coupe TV, Web, Print, and OOH Offset Fun, Frugality08-30-2010

Today's Poll:Compared to last year, are clients requesting more non-measured media support, such as events and promotions?

 

Yes
No

 

Express News

Nissan Boosts Spend by $100 Million; Juke Crossover & Electric Leaf Coming

08-31-2010  Nissan North America has decided to add $100 million to its national marketing budget, starting now, according to v.p. and general manager Al Castignetti. "We dialed back our spending last year, like everybody else, and this year we've been really getting back into the marketing game,” he says.


Poll Results

09-01-2010  Our August poll question asked, “Are creative agencies becoming more important in your sales prospecting efforts?”   47% of you said YES; while 53% replied NO.   These results confirm our commitment to continue adding a wider range of agency data to AdData EXPRESS.  Over two-thirds of our brands now include a creative agency or an in-house team handling creative development.   We’ll continue to monitor the significance of creative agencies in your prospecting efforts.    

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