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About Us
Greetings!  We’re NYC-based advertising professionals who’ve spent 20+ years buying and selling national media.  In those earlier incarnations, we’d learned brands, not companies, ran advertising, and that brand managers and agency media planners decided where and when.  We’d discovered these decision-makers were often hard to reach, and changed frequently.  So, in 1998, we developed the Advertising Database 10,000 brand system to simplify prospecting.  Today, we track virtually every brand spending $1MM+ annually in national media, and update contacts within an average currency of two business quarters, leaving virtually none in excess of 365 days.  (Bullet Points).  As thousands have come to use AdData, we’ve added information about brands’ targeting and media planning criteria, and have provided AdData in web-based (Services).  You’ll have lots of good questions, like, “How do we know which brands are here and which aren’t?”, “How often is it updated?”, “Can we see when brands plan and how much they spend?”, and “How much does it cost?” (Pricing).  Once you’ve reviewed this site information, feel free to call us at 212-956-0505.  Or, if you’re experiential, click here for Live Webinars, and we’ll help you get started.  We’re glad you’ve visited, and look forward to helping you simplify prospecting.
 
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(click below for sample)                 Brand Headlines
Nautica FragrancesNautica Sails into First TV Ads with Fragrance Partner Coty Inc.04-01-2012
Life SaversLife Savers Rings in 100th with “100 Years of Sharing” Cause-Tied Web, Print 04-12-2012
Wendy's RestaurantsWendy’s Repositions Campaign with Fresh Tagline: “Now That’s Better”04-16-2012
T-Mobile Wireless ServiceT-Mobile Boosts Spend by $200M in TV, Print, & Digital Rebranding 04-17-2012

Today's Poll:Does getting involved with brands’ cause marketing and event sponsorships increase sales? 

 

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Express News

Poll Results

05-01-2012  This April we asked: “Do you get better results by submitting proposals intra-agency rather than to client decision-makers?”, to which 75% of you responded NO.

Given the choice, most executives prefer dealing with client-side decision-makers.  Perhaps, as Advertising Database continues to identify more agencies per brand, subscribers are challenged by discerning which agencies are the most influential brand stewards for any given budget decision.  Still, 25% report having gained better traction within agencies, indicating positive outcomes are emerging from a growing number of sources. So we’ll continue augmenting our brand and company records with an ever-growing roster of agencies and agency decision-makers. 


A-B InBev Promotes Patricio Global CMO as Burggraeve Resigns

04-27-2012  Anheuser-Busch InBev Global CMO Chris Burggraeve has resigned to “explore his own entrepreneurial potential” and will be replaced by Asia Pacific president Miguel Patricio.

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