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(click below for sample) Brand Headlines |
| Arby's Restaurants | Arby’s Names Russ Klein, Former Burger King Top Marketer, CMO
| 01-12-2012 |
| Wm Wrigley Jr. Company | Wrigley Names Heinz’s Brian Hansberry North American CMO | 01-12-2012 |
| Axe Anarchy | Axe Swings TV, Print, & Web Ads for “Anarchy” Male & Female Body Sprays | 01-12-2012 |
| LG Electronics USA Corp | LG Electronics Extends NCAA® Corporate Partnership
| 01-25-2012 |
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Express News |
In January, we asked: “In your experience, can digital-only media campaigns be as effective in reaching consumers as integrated media efforts?” to which 33% of you responded YES, while 67% said NO.
01-02-2012 The results of a study published by the IAB in January suggest online advertising is most effective as part of a multimedia approach. The study compared consumer responses (defined as searching for a brand online, visiting its website or Facebook page, etc.) to ads in print and online formats. It found messages seen in both print and online formats produced 17% more actions than those viewed exclusively online. Despite this finding, however, MillerCoors, Procter & Gamble, General Mills, and other major companies have mounted online-only ad campaigns promoting specific brands, launches, or segments of their product portfolios. It will be interesting to track whether the cost efficiencies afforded by online-only media, and the hyper-targeted access to key audiences delivered by an ever-expanding array of sub-categories (search, social, display, video, etc.), can bring successful results to these top marketers.
BMW Kicks off 2012 with “Ultimate Driving Machine” TV Ads for 14 Models
01-10-2012 BMW of North America has just introduced a TV campaign for the 14 new models it is debuting in the U.S. this year—the most in a single year in at least a decade. The effort, using the brand’s longtime tagline “the ultimate driving machine,” targets 35- to 54-year-old males and females.
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