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Greetings!  We’re NYC-based advertising professionals who’ve spent 20+ years buying and selling national media.  In those earlier incarnations, we’d learned brands, not companies, ran advertising, and that brand managers and agency media planners decided where and when.  We’d discovered these decision-makers were often hard to reach, and changed frequently.  So, in 1998, we developed the Advertising Database 10,000 brand system to simplify prospecting.  Today, we track virtually every brand spending $1MM+ annually in national media, and update contacts within an average currency of two business quarters, leaving virtually none in excess of 365 days.  (Bullet Points).  As thousands have come to use AdData, we’ve added information about brands’ targeting and media planning criteria, and have provided AdData in web-based (Services).  You’ll have lots of good questions, like, “How do we know which brands are here and which aren’t?”, “How often is it updated?”, “Can we see when brands plan and how much they spend?”, and “How much does it cost?” (Pricing).  Once you’ve reviewed this site information, feel free to call us at 212-956-0505.  Or, if you’re experiential, click here for Live Webinars, and we’ll help you get started.  We’re glad you’ve visited, and look forward to helping you simplify prospecting.
 
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(click below for sample)                 Brand Headlines
Arby's RestaurantsArby’s Names Russ Klein, Former Burger King Top Marketer, CMO 01-12-2012
Wm Wrigley Jr. CompanyWrigley Names Heinz’s Brian Hansberry North American CMO01-12-2012
Axe AnarchyAxe Swings TV, Print, & Web Ads for “Anarchy” Male & Female Body Sprays01-12-2012
LG Electronics USA CorpLG Electronics Extends NCAA® Corporate Partnership 01-25-2012
Today's Poll:Have requests for promotional tie-ins and event support increased in the past year?

 

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Express News

In January, we asked: “In your experience, can digital-only media campaigns be as effective in reaching consumers as integrated media efforts?” to which 33% of you responded YES, while 67% said NO.

01-02-2012  The results of a study published by the IAB in January suggest online advertising is most effective as part of a multimedia approach. The study compared consumer responses (defined as searching for a brand online, visiting its website or Facebook page, etc.) to ads in print and online formats. It found messages seen in both print and online formats produced 17% more actions than those viewed exclusively online. Despite this finding, however, MillerCoors, Procter & Gamble, General Mills, and other major companies have mounted online-only ad campaigns promoting specific brands, launches, or segments of their product portfolios. It will be interesting to track whether the cost efficiencies afforded by online-only media, and the hyper-targeted access to key audiences delivered by an ever-expanding array of sub-categories (search, social, display, video, etc.), can bring successful results to these top marketers.


BMW Kicks off 2012 with “Ultimate Driving Machine” TV Ads for 14 Models

01-10-2012   BMW of North America has just introduced a TV campaign for the 14 new models it is debuting in the U.S. this year—the most in a single year in at least a decade. The effort, using the brand’s longtime tagline “the ultimate driving machine,” targets 35- to 54-year-old males and females.
Industry Events
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11th Annual ePharma Summit02-06-201202-08-2012
New York NYwww.iirusa.com/epharmasummit
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Emarketing Association, ePharma Summit02-06-201202-08-2012
New York NYwww.emarketingassociation.com
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International Builders' Show02-08-201202-11-2012
Orlando FLwww.buildersshow.com
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MAGIC Fashion & Apparel Marketplace02-13-201202-15-2012
Las Vegas NVwww.magiconline.com
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2012 ANA TV & Everything Video Forum02-16-201202-16-2012
New York NYwww.ana.net
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FAME, Fall/Winter 201302-21-201202-23-2012
New York NYwww.fameshows.com
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IAB Annual Leadership Meeting02-26-201202-28-2012
New York NYwww.iab.net
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IAB Annual Leadership Meeting02-26-201202-28-2012
TBD www.iab.net
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eTail 201202-27-201203-01-2012
Palm Desert CAwww.wbresearch.com/etailusawest
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Global Pet Expo02-29-201203-02-2012
Orlando FLwww.globalpetexpo.org
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Baselworld 201203-08-201203-15-2012
Basel Switzerlandwww.baselworld.com
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South by Southwest Conference03-09-201203-18-2012
Austin TXsxsw.com
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PMA Annual Game Changer Conference03-14-201203-15-2012
Chicago ILwww.pmalink.org
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2012 ANA Advertising Law & Public Policy Conference03-28-201203-28-2012
Washington DCwww.ana.net
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Wine & Spirits Wholesalers of America Convention04-02-201204-05-2012
Las Vegas NVwww.wswa.org
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New York International Auto Show04-06-201204-15-2012
New York NYwww.autoshowny.com
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The New York Tabletop Show04-17-201204-20-2012
New York NYwww.41madison.com
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The New York Table Top Show04-17-201204-20-2012
New York NYwww.41madison.com
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High Point Market04-21-201204-26-2012
High Point NCwww.showplace-highpoint.com
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Kitchen / Bath Industry Show & Conference04-24-201204-26-2012
Chicago ILwww.kbis.com
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2012 Health and Wellness Conference04-30-201205-03-2012
Dallas TXwww.fmishow.com
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INTERPHEX 2012 - International Pharmaceutical Industry Congress05-01-201205-03-2012
New York NYwww.interphex.com
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INTEROP05-06-201205-10-2012
Las Vegas NVwww.interop.com
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2012 ANA Advertising Financial Management Conference05-06-201205-06-2012
Boca Raton FLwww.ana.net
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Sustainable Brands International06-04-201206-07-2012
San Diego CAwww.sustainablebrands12.com
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Digital and Social Media Conference07-15-201207-15-2012
Dana Point CAwww.ana.net
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Travel Retailing & Destination Expo09-07-201209-09-2012
Los Angeles CAwww.astanet.com
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High Point Market10-13-201210-18-2012
High Point NCwww.showplace-highpoint.com

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