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About Us
Greetings!  We’re NYC-based advertising professionals who’ve spent 20+ years buying and selling national media.  In those earlier incarnations, we’d learned brands, not companies, ran advertising, and that brand managers and agency media planners decided where and when.  We’d discovered these decision-makers were often hard to reach, and changed frequently.  So, in 1998, we developed the Advertising Database 10,000 brand system to simplify prospecting.  Today, we track virtually every brand spending $1MM+ annually in national media, and update contacts within an average currency of two business quarters, leaving virtually none in excess of 365 days.  (Bullet Points).  As thousands have come to use AdData, we’ve added information about brands’ targeting and media planning criteria, and have provided AdData in web-based (Services).  You’ll have lots of good questions, like, “How do we know which brands are here and which aren’t?”, “How often is it updated?”, “Can we see when brands plan and how much they spend?”, and “How much does it cost?” (Pricing).  Once you’ve reviewed this site information, feel free to call us at 212-956-0505.  Or, if you’re experiential, click here for Live Webinars, and we’ll help you get started.  We’re glad you’ve visited, and look forward to helping you simplify prospecting.
 
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Follow Us:
(click below for sample)                 Brand Headlines
Weight Watchers Programs and Food ProductsCharles Barkley Joins Weight Watchers to Run Point in TV and Digital Ads12-14-2011
JockeyJockey™ Bets $1 Million on Tim Tebow to Win Football's Biggest Horserace 12-15-2011
Mercedes-Benz CorporateStephen Cannon Named President and CEO of Mercedes-Benz USA 12-16-2011
HomeAwayGray Wins HomeAway’s VP North America Appointment12-22-2011

Today's Poll:In your experience, can digital-only media campaigns be as effective in reaching consumers as integrated media efforts? 

 

Yes
No

 

Express News

Poll Results

01-01-2012  Our last 2011 poll asked, “Are you interested in contact data for brands that have been spending exclusively in digital media?”  A large majority, 86% of you, in fact, said YES, while just 14% replied NO.  Part of the motivation for asking is to determine the prospecting value of brands with digital-only ad spend.  Your votes reflect the direction marketers are taking in strongly embracing digital media … some using it exclusively. Currently, such brands do appear in the Advertising Database, representing categories from automotive and financial to pharmaceutical and travel, and gauging your strong interest in them allows us to broaden our consideration of more of these brands. Thank you!


Kraft “New Year’s Resolution”: Debut 70+ Products, Some with Campaigns

12-22-2011  Kraft Foods, as it gets ready for its imminent division into two public companies—a North American grocery business and a global snacks business—plans to introduce more than 70 products in the first quarter of the year, along with TV ads for some of them.

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