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Greetings!  We’re NYC-based advertising professionals who’ve spent 20+ years buying and selling national media.  In those earlier incarnations, we’d learned brands, not companies, ran advertising, and that brand managers and agency media planners decided where and when.  We’d discovered these decision-makers were often hard to reach, and changed frequently.  So, in 1998, we developed the Advertising Database 10,000 brand system to simplify prospecting.  Today, we track virtually every brand spending $1MM+ annually in national media, and update contacts within an average currency of two business quarters, leaving virtually none in excess of 365 days.  (Bullet Points).  As thousands have come to use AdData, we’ve added information about brands’ targeting and media planning criteria, and have provided AdData in web-based and software forms (Products).  You’ll have lots of good questions, like, “How do we know which brands are here and which aren’t?”, “How often is it updated?”, “Can we see when brands plan and how much they spend?”, “Which version of AdData is right for us?” (FAQ), and “How much does it cost?” (Pricing).  Once you’ve reviewed this site information, feel free to call us at 212-956-0505.  Or, if you’re experiential, click here for Live Webinars, and we’ll help you get started.  We’re glad you’ve visited, and look forward to helping you simplify prospecting.
 
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(click below for sample)                 Brand Headlines
AT&T CorporateIndustry Vet Esther Lee Named AT&T’s SVP Brand Marketing and Advertising06-01-2009
Wells Fargo & Wachovia BankWells Fargo & Wachovia Mega-Network TV Theme: “Together we’ll go Far”06-25-2009
Effen VodkaEffen Vodka Joins Fortune Brands’s Beam Line; Fills Hole left by Absolut06-25-2009
Clarins Cosmetics & Skin TreatmentClarins Revamping Skincare Line for Fall06-29-2009

Today's Poll:Are you interested in brand-side contacts who oversee non-traditional marketing efforts, such as events, promotions, and sports?

 

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Express News

New Balance’s “Made in the U.S.” Tag Gets Print, Radio, Online Spending

06-17-2009  New Balance is launching a new campaign to promote itself as the only athletic footwear manufacturer that makes its shoes in the U.S. To increase awareness of its domestic manufacturing, the company has released a national ad campaign with print, radio and online components, as well as an online documentary that highlights the lives of its American factory workers.


Poll Results

07-01-2009  The results of our June poll have been tabulated for the question: “Does mobile marketing play a role in your U.S. audience delivery, or would you consider partnering to include it?”   69% of you responded yes; while 31% responded no.
The media community’s willingness to use and/or partner with mobile marketing to increase audience delivery conforms with the findings of a recent Mobile Marketing Association survey we co-authored in May.  That survey, which asked agency and brand respondents for their view of mobile marketing, found 46% of agency and 33% of brand respondents use mobile marketing as “an enhancement added-on to pre-existing traditional or new media campaigns”, an indication of their openness to the combination and extension of media reach.   

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