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Express News |
New Balance’s “Made in the U.S.” Tag Gets Print, Radio, Online Spending
06-17-2009 New Balance is launching a new campaign to promote itself as the only athletic footwear manufacturer that makes its shoes in the U.S. To increase awareness of its domestic manufacturing, the company has released a national ad campaign with print, radio and online components, as well as an online documentary that highlights the lives of its American factory workers.
Poll Results
07-01-2009 The results of our June poll have been tabulated for the question: “Does mobile marketing play a role in your U.S. audience delivery, or would you consider partnering to include it?” 69% of you responded yes; while 31% responded no.
The media community’s willingness to use and/or partner with mobile marketing to increase audience delivery conforms with the findings of a recent Mobile Marketing Association survey we co-authored in May. That survey, which asked agency and brand respondents for their view of mobile marketing, found 46% of agency and 33% of brand respondents use mobile marketing as “an enhancement added-on to pre-existing traditional or new media campaigns”, an indication of their openness to the combination and extension of media reach.
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