Campaign Headlines: November

  Marilyn Mead   Nov 17, 2014   Brand & Agency News   1 Comment

November 17, 2014   A look at the media, marketing, PR, and social media campaigns making headlines in AdDataExpress this November. Preview stories below, then LOG IN to access full articles and associated brand/agency contacts.

Kleenex broke a cold-season TV, digital, social-media and PR campaign centered around stories of people sharing their tissues with others at moments of need

JDA Software Group is running a print, online, OOH, social media and events B2B rebranding campaign carrying the tagline “Plan to Deliver,” meant to communicate its broad range of solutions and services, from planning to execution and delivery

Crown Royal unveiled a new flavor, Regal Apple, with the help of a Jimmy Kimmel Live! Integration. Moving forward, the line extension will be supported through TV, print and online advertising, as well as public relations, strong digital extensions and point of sale materials

Red Gold Tomatoes announced an integrated marketing campaign. The effort, largely focused on TV and social media, will launch with a new 30-second TV spot, airing in 15 markets across the country dating site is taking a different tack from its more love-and-marriage-oriented competitors in its latest TV, digital, billboard and social media campaign, carrying the slogan “First Comes Like” meant to focus on the start of a relationship when daters first get to know and like each other

Talking Rain, which markets sparkling and enhanced waters, is running a digital and OOH campaign called “The Bold and the Best” for Sparkling ICE, its recently introduced line of 11 fruit-flavored sparkling waters and six lemonades. The effort stars Oklahoma City Thunder’s Kevin Durant who formed a partnership with the brand earlier this year

Lincoln Financial Group has a B2C and B2B holiday-themed “Give Thanks” TV, radio, print and online campaign, breaking around Thanksgiving, as an extension of its “You’re in Charge/Chief Life Officer” effort, which started running in November 2011

William Grant & Sons is reviving its original Glenfiddich Scotch whisky in a limited-edition single malt version. The “Mad Men” era positioning is supported by a $1 million print, digital, social media, public relations and events campaign in part aimed at 21- to 34-year-old millennials

One Comment

  1. Says: December 22, 2014 10:51 am Reply

    Thank you very much. Great article

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