Poll Q&A

POLL: How do you measure the success of your sales intelligence platform?

Weigh in on our latest poll:

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How do you measure the success of your sales intelligence platform?

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Measuring something else? Let us know on Twitter, and be sure to check back for results!

  Marilyn Mead   Jun 22, 2016   Poll Q&A   0 Comment

POLL: Which decision-makers do you find most helpful when prospecting?

March 29, 2016   Weigh in on our latest poll question, and check back for results!

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Which client-side decision-makers are initially most receptive to your ideas?

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See all poll responses here.

  Marilyn Mead   Mar 29, 2016   Poll Q&A   0 Comment

Poll Results are In: Your Most Valuable Prospecting Triggers

How you voted, plus new business leads that should be on your radar now

July 15, 2015   We asked: Which scenario is most valuable for your prospecting? Here’s how you responded:

PollResults4

All of these changes can signal future shifts in media spending, strategy, and overall marketing outlays, but it seems like fresh faces offer many of you the best opportunity to gain traction with accounts that may have kept you at arm’s length in the past. And what better way to make an impression than to express congratulations on the new CMO gig, or the major account win.

No matter which of the above offers the most lucrative lead in for your business, our team is on the front lines uncovering the details so that you can open doors and form successful relationships.

In furtherance of our commitment to keep you connected to these opportunities, we’re pleased to be providing you with select content  Read More…

  Marilyn Mead   Jul 15, 2015   Brand & Agency News, Featured Content, Poll Q&A   0 Comment

Q: Have You Responded to Mobile Ads? POLL RESULTS & ANALYSIS ARE IN

Mobile_Ad_ResponseJune 6, 2015   Our most recent poll question asked, “Have you responded to advertising on your mobile device?” to which 61% of you said YES.

We asked the same question in 2009, when 17% of you responded YES; in 2011, when 24% of you responded YES; and in 2013, when 32% of you responded YES.

Clearly, your engagement with mobile ads is on the rise. But what’s conditioning this behavior?

Smartphone Adoption

We tend to interact with everything, perhaps ads included, when our fingers are doing the talking, and when our devices allow for smarter ad targeting and consumption of engaging content (more on that below).

Let’s compare your responses to the percentage of smartphone-owning adults in the U.S. in corresponding years.

% of You Responding to Mobile Ads *Smartphone Ownership Among U.S. Adults
2009 – 17% 17% Smartphone Owners
2011 – 24% 35% Smartphone Owners
2013 – 42% 56% Smartphone Owners
2015 – 61% 64% Smartphone Owners
* 2009 Per Forrester. 2011, 2013, 2015 Per Pew Research Center.

 

Read More…

  Marilyn Mead   Jun 06, 2015   Poll Q&A   0 Comment

Q: Are You Interested in Brands’ Programmatic Partners? Results Are In!

February 9, 2015   Our January poll question asked, “Are you interested in reaching brands’ ad tech & programmatic partners?”—to which more than 70% of you answered Yes. That’s a huge jump from the 45% who responded affirmatively to a similar question in 2013. Since that time, programmatic digital display spend has surged 245%, according to eMarketer, while our own latest results show that sellers have expanded their focus, looking for new ways to capture ad dollars spent programmatically.

To simplify prospecting in this changing landscape, we’ve added ad tech and programmatic partners to thousands of brands profiled in AdDataExpress®. Now, AdData users can find ad networks, agency trading desks, Read More…

  Marilyn Mead   Feb 09, 2015   AdData Company News, Featured Content, Poll Q&A   0 Comment

Q: Are You Interested in Reaching Brands’ Ad Tech & Programmatic Partners?

January 1, 2015   Weigh in:

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Are you interested in reaching brands’ ad tech and programmatic partners?

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Check back for results, and see where your media and marketing peers stand on topics from international business leads and outreach strategy to social media for prospecting.

View all poll results analysis.

 

  Marilyn Mead   Jan 01, 2015   Poll Q&A   0 Comment