Conferences & Events

Agency Investment Dollars Go to List Building Solutions

Agency Dollars Go to List Building

Now in its fourth year, the Mirren/RSW New Business Tools Report has released its 2016 findings and for our group of brands – it’s a BIG win!

A must-read resource for anyone involved in agency new business, this annual study surveys agency executives on the effectiveness of a wide variety of tools used to support and grow their businesses. Not only highlighting the platforms most widely used, the report also measures their effectiveness in driving results for agencies.

So what is the data telling us this year? Well, compared to 2014 9% more agencies are investing in list building tools to grow their businesses. This tells us that more and more agency executives are recognizing how important a targeted, well-built list is to their new business program. And, the realization that ongoing list-building is a full-time job, and not one they’d prefer to bring in-house.

Our newest platform, Read More…

  Marilyn Mead   May 25, 2016   AdData Company News, Conferences & Events, Featured Content   0 Comment

The Seller’s Guide to Advertising Week

Advertising Week Sellers Guide

‘Which Advertising Week events to attend?’

If you’re headed to Advertising Week New York 2015, chances are you’re asking yourself this question right about now. With so many advertising and marketing sales prospects in attendance, Advertising Week can be a seller’s prospecting dream, but if the four-day, multi-venue schedule looks more like a nightmare to you, don’t worry.

Team Advertising Database has honed in on key Advertising Week sessions for sales people hoping to generate sales leads and partnership opportunities. Whether you’re angling for media sales, ad tech opportunities, or corporate sponsorship development, you can use this Advertising Week prospecting playbook to maximize face time and minimize fuss. With few exceptions, these are open to Delegates, Super Delegates and all you fancy Platinum badge holders, so just print and go for a giant head start on prospecting at AWX!

P.S. If you’re interested in contacting these executives, be sure to log into AdDataExpress. Not a subscriber? Find contact information for 30+ advertisers taking the stage at ad week here: Little Black Book of Ad Week Prospects.

Monday September 28 | Day 1

12 PM Session: How Legacy Brands Become Pioneers in the Digital Economy 

Mon 9/28 | 12:00 PM | Times Center Stage (242 West 41st Street, New York, NY, 10036) | Event Page

Start out Advertising Week with this session to see how established businesses are adapting to succeed in a fast-moving digital economy, featuring:

Nigel Morris CEO, Americas & EMEA, Dentsu Aegis Network Read More…

  Marilyn Mead   Sep 10, 2015   Conferences & Events, Featured Content   0 Comment

AdData’s Top 10 SXSW Events for New Business

sxsw_interactive_logo.gifMarch 11, 2015   Some headed to Austin’s annual SXSW Interactive conference may have diligently starred favorites on the SXSW website, scouted out parties on Eventbrite, and imported all items neatly into iCal.

If you are not among those people – don’t fret! We’ve weeded through SXSW Interactive programming, bypassing items like “how to train your opossum using near-field technology” (although we actually would want to see that), to highlight sessions featuring people you want to meet – executives who control media, marketing, and sponsorship budgets for multimillion-dollar brands.

AdData’s Top 10 Session Picks for Building New Business at SXSW
*SXSW Line-Up Subject to Change – View Event Links for Latest Information

What is a Brand Now Anyway?

Friday, March 13 | 12:30PM – 1:30PM | Sheraton Austin
James Ward, EVP Chief Strategy & Integration Officer – Doner Partners LLC
Laura Gordon, VP Brand Innovation – 7-Eleven
Russell Wager, VP Marketing – Mazda Read More…

  Marilyn Mead   Mar 11, 2015   Conferences & Events   0 Comment

Event Preview – MMA’s New York Forum

March 2, 2015   Advertisers will spend $64 billion on mobile media this year per eMarketer – that’s up 60% from 2014. The Mobile Marketing Association will convene top advertisers, agencies, and mobile media professionals to discuss the rapidly changing mobile landscape this March, at its 2015 MMA New York Forum: Acquiring, Reaching and Engaging the Right Consumers with Mobile.

Panelists include brand leaders from Brown-Forman, Citibank, Coca-Cola, Denny’s, Energizer, E-Trade, GameStop, Honda, Ikea, MasterCard, Razorfish Read More…

  Marilyn Mead   Mar 02, 2015   Conferences & Events, Featured Content   0 Comment

Event Preview – ARF Re:Think 2015 (Exclusive AdData Discount!)

March 2, 2015   Each year, our partners at the Advertising Research Foundation host renowned industry leaders from brands, agencies, and publishers at the annual ARF Re:Think Conference in New York. This March, Re:Think 2015: Where Leaders Ignite Growth, presents original insights, success stories, and an update on 50 years of ARF research on “How Advertising Works” today.

Three Days. Three Themes. Multiple Opportunities.

  • Day One – Re:Think Big Data: Max ROI
  • Day Two – Re:Think Advertising: Insights to Impact
  • Day Three – Re:Think Your Future: Make Your Mark

Presenters include brand leaders from Coca-Cola, Dannon, Read More…

  Marilyn Mead   Mar 02, 2015   Conferences & Events, Featured Content   0 Comment

Master the Mobile Pitch: Advice from an Agency Executive

MobileImageOctober 8, 2014   Last week, at the IAB’s Advertising Week MIXX Conference, media agency executive Rachael Pasqua shared with us some words of wisdom for vendors: “If I don’t get what you do in the first two to five minutes, I’m just not going to remember you.”

Pasqua, who caught up with AdData following her IAB panel The Right Audience. The Right Time. The Right @#*!?, knows a thing or two about evaluating emerging technologies as Senior Director of Mobility at Group M agency MEC. Read More…

  Marilyn Mead   Oct 08, 2014   Conferences & Events, Featured Content   0 Comment

Connect with New CMOs

October 1, 2014   Our mid-September news recap detailed major marketing appointments from McDonald’s to Sony Pictures. The hiring spree has continued, with CMO changes at a range of top advertisers heading into Q4, including:

  • Columbia Sportswear, which hired its first CMO, marketing veteran Stuart Redsun
  • HTC, whose Co-Founder and Chairwoman Cher Wang will assume the duties of outgoing CMO Benjamin Ho
  • The NFL, which appointed Dawn Hudson CMO
  • Mondelez, which named Dana Anderson SVP and CMO

Executive changes also took place at: Read More…

  Marilyn Mead   Oct 01, 2014   Conferences & Events, Featured Content   0 Comment

How Marketers are Supercharging Gaming Apps

pic2July 21, 2014   This July B. Bonin Bough, VP Global Media & Consumer Engagement at Mondelez, kicked off the ANA’s sold-out Digital & Social Media Conference with advice on how marketers can, among other things, entice consumers to play with their food. When Mondelez’s Oreo brand set out to create an interactive app in 2012, Bough said he was totally onboard, though he steered the team not toward their agency, but to a group that makes games for a living – PikPok. The hugely successful Twist, Lick, and Dunk app was born, and now boasts over 4 million organic downloads and 250,000 peak daily active users – all without Oreo spending on paid media. In fact, the game itself is now cash-positive due to in-app advertising. [Video: Oreo Takes Mobile App Development Up a Notch]

Offerings like Twist, Lick, and Dunk are raising the bar in branded mobile apps, and challenging marketers to seek expertise from partners who can help them compete. Our own For the Record news section features examples from: Read More…

  Marilyn Mead   Jul 21, 2014   Conferences & Events, Featured Content   0 Comment

Chrysler Talks Programmatic at Mobile Marketing Forum

chryslertalksMay 6, 2014   How does an automotive brand, one with a history of iconic TV ads, put mobile programmatic media into play? Chrysler’s Digital Marketing Manager Amy Peet shed light on the possibilities at the MMA’s New York Forum discussion: “Programmatic: Can it Improve Your Effective CPM’s and Improve Your Advertising ROI?,” moderated by Google’s Digital Strategy & Media Lead, Bob Arnold.

Peet began by explaining that Chrysler, like most automakers, has a three-tier framework. “Tier one is national branding, Tier 2 involves our nine different business centers … that represent local DMAs for dealership groups, and Tier 3 are the dealership groups themselves.”

For Tier 1 and Tier 2, Chrysler is experimenting with different pairings and turning levers on and off, to get a handle on the performance of mobile individually, and in relation to other media.  “When we layer programmatic in with a higher-engagement type unit, we see better success with them both,” said Peet. The company often looks to mobile to extend the reach of broadcast, which continues to command a large share of Chrysler’s overall spend, roughly $1.2 billion across all measured media in 2013, per Kantar. Read More…

  Marilyn Mead   May 06, 2014   Conferences & Events   0 Comment