Brand & Agency News

Q3 New Business Leads from DailyVista

Q3 Agency New Business Opportunities

May 26, 2016   In the latest ebook from our prospecting publication, DailyVista, we shed light on advertisers heading in the direction of a major shift – those companies and brands that, according to DailyVista’s predictive analysis, are poised to be realigning agency relationships in order to boost sales, change creative direction or support a reallocation of media dollars. Read More…

  Marilyn Mead   May 26, 2016   Brand & Agency News   0 Comment

Exclusive Intel: Top 10 Hottest Brands

Top10-NovemberDecember 6, 2015   Which brands are top of mind for media and marketing sales pros in the last stretch of Q4? Check out the advertiser profiles that AdData users viewed most in the past 30 days, including a number of newcomers making their Top 10 debut.

See the list, and select associated contacts, below.

 

AdData’s Top 10 Most-Viewed Brands

1. GoPro

GoPro-BrandProfile

2. Tito’s Handmade Vodka Read More…

  Marilyn Mead   Dec 06, 2015   Brand & Agency News, Featured Content   0 Comment

Agency Recap: Wins, Losses & Accounts in Review

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October 28, 2015   The latest media, creative and digital account moves from America’s top marketers, plus, brands evaluating possible agency partners, and exclusive opportunity analysis from DailyVista.

Advertiser: Church & Dwight | In Review: $400 Million Media Account | Incumbent: WPP’s Maxus

Bonus: Preview Maxus Agency Profile on Winmo

Advertiser: Chrysler Group | Agencies Hired: SapientNitro & Huge | Assignment: Digital Duties for Chrysler, Dodge, Fiat North America, Jeep and Ram

Bonus: Preview SapientNitro Agency Profile on Winmo

Advertiser: Olive Garden | Agency Hired: Dentsu Aegis’s Mcgarrybowen | Assignment: Creative AOR

DailyVista Insight: Dentsu Aegis’s Mcgarrybowen beat out WPP’s Grey – which had handled the Darden-owned Olive Garden account for more than 30 years – in a creative review initiated earlier this year (though Grey will continue as creative AOR for OG’s sister brand Longhorn). The creative shift comes just after the media review that saw Publicis’s Starcom retain the OG account.

Seller Tip: With a new brand campaign to be expected, look for H1 2016 revenue opportunities here.  Specifically for Read More…

  Marilyn Mead   Oct 28, 2015   Brand & Agency News   0 Comment

Poll Results are In: Your Most Valuable Prospecting Triggers

How you voted, plus new business leads that should be on your radar now

July 15, 2015   We asked: Which scenario is most valuable for your prospecting? Here’s how you responded:

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All of these changes can signal future shifts in media spending, strategy, and overall marketing outlays, but it seems like fresh faces offer many of you the best opportunity to gain traction with accounts that may have kept you at arm’s length in the past. And what better way to make an impression than to express congratulations on the new CMO gig, or the major account win.

No matter which of the above offers the most lucrative lead in for your business, our team is on the front lines uncovering the details so that you can open doors and form successful relationships.

In furtherance of our commitment to keep you connected to these opportunities, we’re pleased to be providing you with select content  Read More…

  Marilyn Mead   Jul 15, 2015   Brand & Agency News, Featured Content, Poll Q&A   0 Comment

A Buffet of Media Opps, with CMO Shifts at Top Food, Beverage, Dining Brands

DailyVistaJune 23, 2015    Check out this trio of senior-level marketing hires, with opportunity analysis courtesy of prospecting publication DailyVista.

Vita Coco Hires Heineken Vet as CMO

Vita Coco, the top-selling coconut water brand in the U.S., with $267.5 million in sales last year and 60% share in the coconut water category, has hired a new US marketing VP. Charles Van Es will report to CEO Michael Kirban and will oversee all North American marketing.

Opportunity: Vita Coco has traditionally relied on sampling, digital and outdoor ads, but with the launch of its new Read More…

  Marilyn Mead   Jun 23, 2015   Brand & Agency News, Featured Content   0 Comment

Senior Marketing Shifts at HP, Kellogg, JC Penney & More

(p2-1)data_as_you_needsoftMay 13, 2015   Key appointments and departures shaping opportunities in the media/marketing landscape.

Discover Lifts Loeger to CMO of U.S. Cards

Discover Financial Services has elevated 24-year company veteran Julie Loeger to SVP, CMO of U.S. Cards, a position in which she will oversee sales and loan growth for the card business and drive overall company strategy as a member of the company’s Executive Committee. Loeger most recently served as SVP, Brand and New Cardmember Acquisition for Discover. Prior to her career with Discover, she held various marketing positions at Anheuser Busch, Inc.

Penney’s Taps Mondelez Alum Mary Beth West to Lead Marketing

JC Penney Company, Inc. has named Mary Beth West EVP, Chief Marketing and Customer Officer effective June 1, 2015. She will be stepping down from her position on its Board of Directors to assume this new role. West has served in numerous leadership positions at General Foods and Kraft, most recently, holding the top marketing role with Kraft spin-off Mondelez International Inc. Additionally, Penney’s has promoted Kirk Waidelich to SVP, Sales Promotion and Marketing. Read More…

  Marilyn Mead   May 13, 2015   Brand & Agency News   0 Comment

Agency Recap: Wins, Losses & Accounts in Review

AgencyWordCloudAdDataApril 27, 2015   The latest account moves from America’s top marketers, plus, which brands are evaluating possible partners for media, creative, branding, and other responsibilities.

Read up then log in to connect with these newly hired agency teams, as well as client-side decision-makers.

Agency Account Wins

Client: Bacardi | Agency Hired: OMD (Omnicom) | Assignment: North American media

Client: Bacardi | Agency Hired: BBDO (Omnicom) | Assignment: Creative

AdData Insight: The unusually swift consolidation took place without a review, and is the result of talks between the Omnicom sibling shops and Bacardi CEO Mike Dolan. OMD assumes media planning and buying previously managed in North America by Mindshare, while BBDO will consolidate creative previously split between several roster shops. AdData is still verifying individual account details, but OppermanWeiss, creative agency for Bacardi signature, has confirmed it has been dropped, while branding partner Moosylvania says it will continue to handle branding. Zeno Group, charged with PR, is not affected.

Log in to connect with Bacardi’s newly added agency partners…

Client: Lindt | Agency Hired: Horizon Media | Assignment: Media planning and buying AOR

Read More…

  Marilyn Mead   Apr 27, 2015   Brand & Agency News   0 Comment

Campaign Highlight Reel: March

March 31, 2015   A look at the media, marketing, event, and promotional campaigns making headlines in our For the Record news feed. Read up then log in to connect with related decision-makers, view spending, and more.

3 Musketeers Icons Woo Millennials in Video, Web, Social, Shopper Mktg, & PR

Mars Chocolate North America is running the first new campaign in about 10 years for its 3 Musketeers bars, bringing the trio of iconic characters back together in the ads. The “Why 3?” digital-video effort is centered around four humorous YouTube videos—one running 45 seconds and three 17 seconds—being promoted via digital ads, shopper marketing, public relations, and social media platforms. The campaign’s goal, says senior brand manager Allison Miazga-Bedrick, is “to attract new, younger fans from the millennial demographic,” as well as to tantalize current devotees. 

AmEx, Other Leading Brands to Collaborate in Plenti Coalition Loyalty Program & Campaigns

American Express is introducing a loyalty coalition program, one of the first in the U.S., called Plenti, which will let shoppers earn rewards across many brands. The program rolls out in May, supported by an AmEx TV, radio and digital campaign.

The roster of co-founding brands, to which more will continue to be added, so far includes AT&T, Direct Energy, ExxonMobil, Hulu, Macy’s, Nationwide and Rite Aid. Plenti will be incorporated into each of the various brands’ marketing efforts – Rite Aid plans to shift Read More…

  Marilyn Mead   Mar 31, 2015   Brand & Agency News   0 Comment

Big Spenders: GM, Heineken, SeaWorld Boost Marketing Outlays

Advertisers-Increase-Ad-SpendingMarch 16, 2015   Several major media agencies headed into 2015 with predictions that U.S. ad spending would increase by an average of 4 percent, to $182.7 billion, up from $176 billion last year.  But Winter’s end has brought announcements of much larger increases from numerous major marketers.

Duncan Aldred, VP of GM’s GMC and Buick brands, hopes to boost GMC’s market share by doubling total spend over the next 10 years, including allocations to marketing as well as vehicle development and other areas. “We’re going to invest hugely in brand marketing,” he said, starting with a 50% boost this year over last.  Heineken is planning an overall 6% Read More…

  Marilyn Mead   Mar 16, 2015   Brand & Agency News   0 Comment