AdData Company News

Agency Investment Dollars Go to List Building Solutions

Agency Dollars Go to List Building

Now in its fourth year, the Mirren/RSW New Business Tools Report has released its 2016 findings and for our group of brands – it’s a BIG win!

A must-read resource for anyone involved in agency new business, this annual study surveys agency executives on the effectiveness of a wide variety of tools used to support and grow their businesses. Not only highlighting the platforms most widely used, the report also measures their effectiveness in driving results for agencies.

So what is the data telling us this year? Well, compared to 2014 9% more agencies are investing in list building tools to grow their businesses. This tells us that more and more agency executives are recognizing how important a targeted, well-built list is to their new business program. And, the realization that ongoing list-building is a full-time job, and not one they’d prefer to bring in-house.

Our newest platform, Read More…

  Marilyn Mead   May 25, 2016   AdData Company News, Conferences & Events, Featured Content   0 Comment

List Partners, Inc. Unveils New Sales Intelligence Platform, Empowering Sales Professionals to Win More

ADX Free Trial Winmo ImageAtlanta, GA, October 2, 2015 (Newswire) –List Partners Inc. (LPI), the company that brought you The List Online and AdDataExpress, announced the release of its latest sales intelligence software, Winmo.

Coming off its 20th anniversary in the advertising and media marketplace, LPI has always had a strong pulse on the needs of those targeting national advertisers and their agencies. Harnessing that expertise, the company has now revolutionized how sales professionals prospect for and win new business.

Sales teams have been endlessly searching for companies, decision-makers and reasons to engage with top prospects – until now. Read More…

  Marilyn Mead   Oct 02, 2015   AdData Company News   0 Comment

LIST PARTNERS INC. ACQUIRES ADVERTISING DATABASE INC.

(ATLANTA, GA) – April 1st, 2015 – List Partners Inc. announced that it has acquired Advertising Database Inc., a sales intelligence company to the media and advertising industry.

The purchase will enable List Partners Inc. to further serve the needs of national and regional media sales and marketing professionals throughout North America.

The stock purchase of Advertising Database Inc. fits into List Partner Inc.’s strategy to further serve the agency, media, adtech and sponsorship markets with targeted, actionable insights on national brands, their agency relationships and marketing decision makers.

“The acquisition of Advertising Database Inc. complements our existing offerings, The List Online and DailyVista. Now working together to best serve the market, customers will have the ability to chose between two best-in-class access points to a database of the most comprehensive, accurate and actionable sales intelligence available,” said Dave Currie, President of List Partners Inc.

About List Partners Inc.

About Advertising Database Inc.

  Marilyn Mead   Apr 03, 2015   AdData Company News   0 Comment

AdDataExpress® Adds Quarterly Ad Spend, Breakdown by Media Type

AdData-Brand-Ad-Spending-by-Media-TypeMarch 3, 2015   Advertising Database, Inc. the leading source of verified brand and agency intelligence for new business professionals, is pleased to provide its subscribers with even more detailed spending data, showing where and when the 10,000+ brands profiled in its searchable prospect database, AdDataExpress®, are allocating ad dollars.

In addition to aggregate ad spend for brands and parent companies in each of the last three years, AdData users can now find brand spending on a quarterly basis, broken down by specific types of measured media.

Quarterly spending by medium can be found under the Read More…

  Marilyn Mead   Mar 03, 2015   AdData Company News   0 Comment

Q: Are You Interested in Brands’ Programmatic Partners? Results Are In!

February 9, 2015   Our January poll question asked, “Are you interested in reaching brands’ ad tech & programmatic partners?”—to which more than 70% of you answered Yes. That’s a huge jump from the 45% who responded affirmatively to a similar question in 2013. Since that time, programmatic digital display spend has surged 245%, according to eMarketer, while our own latest results show that sellers have expanded their focus, looking for new ways to capture ad dollars spent programmatically.

To simplify prospecting in this changing landscape, we’ve added ad tech and programmatic partners to thousands of brands profiled in AdDataExpress®. Now, AdData users can find ad networks, agency trading desks, Read More…

  Marilyn Mead   Feb 09, 2015   AdData Company News, Featured Content, Poll Q&A   0 Comment

ADVERTISING DATABASE® & TBS GROUP® Partner to Bring Western European Data to the U.S.

October 24, 2014   Advertising Database®, publisher of AdDataExpress® (www.addataexpress.com), America’s top brand and agency directory, is pleased to announce its partnership with TBS Group LeFac (www.lefac.com) to bring Western Europe’s best source of advertiser and agency intelligence to the U.S. market.

Now, at specially reduced prices, AdData clients can get brand, agency, and spending data in:

Flags2Advertising Database and TBS Group LeFac kicked off their partnership at key industry events on two continents, with AdData introducing LeFac Pan-EU to attendees of the ANA Masters of Marketing Conference, October 15-18 in Florida, and LeFac teaming up with AdData to present a global suite of business solutions at Adtech London, October 21-22. Read More…

  Marilyn Mead   Oct 28, 2014   AdData Company News, Featured Content   0 Comment