Author Archives Marilyn Mead

POLL: How do you measure the success of your sales intelligence platform?

Weigh in on our latest poll:


How do you measure the success of your sales intelligence platform?

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  Marilyn Mead   Jun 22, 2016   Poll Q&A   0 Comment

Q3 New Business Leads from DailyVista

Q3 Agency New Business Opportunities

May 26, 2016   In the latest ebook from our prospecting publication, DailyVista, we shed light on advertisers heading in the direction of a major shift – those companies and brands that, according to DailyVista’s predictive analysis, are poised to be realigning agency relationships in order to boost sales, change creative direction or support a reallocation of media dollars. Read More…

  Marilyn Mead   May 26, 2016   Brand & Agency News   0 Comment

Agency Investment Dollars Go to List Building Solutions

Agency Dollars Go to List Building

Now in its fourth year, the Mirren/RSW New Business Tools Report has released its 2016 findings and for our group of brands – it’s a BIG win!

A must-read resource for anyone involved in agency new business, this annual study surveys agency executives on the effectiveness of a wide variety of tools used to support and grow their businesses. Not only highlighting the platforms most widely used, the report also measures their effectiveness in driving results for agencies.

So what is the data telling us this year? Well, compared to 2014 9% more agencies are investing in list building tools to grow their businesses. This tells us that more and more agency executives are recognizing how important a targeted, well-built list is to their new business program. And, the realization that ongoing list-building is a full-time job, and not one they’d prefer to bring in-house.

Our newest platform, Read More…

  Marilyn Mead   May 25, 2016   AdData Company News, Conferences & Events, Featured Content   0 Comment

The Race for Ad Dollars: Political Ad Agencies & Campaigns Worth Prospecting

Political Ad Contacts

In addition to pursuing sales opportunities with brand marketers and their agencies, advertising professionals have an interesting set of prospects that crop up around election season. Political candidates, their marketing contacts and top political advertising agencies tasked with executing media buys.

The Struggle

If you’ve been hoping to meet your quota by cashing in on political ad spending, you know better than anyone that these opportunities come with a unique set of challenges. Candidates running for office spend like crazy for a short period of time, and then the contacts and names on the ballots change. On top of that, the political ad agencies and decision-makers in charge of their marketing budgets (let alone direct contact details) are not necessarily the usual suspects that are readily available in your CRM – or even in any sales intelligence tool or lead list you have access to – until now.

The Solution Read More…

  Marilyn Mead   Apr 29, 2016   Featured Content   0 Comment

POLL: Which decision-makers do you find most helpful when prospecting?

March 29, 2016   Weigh in on our latest poll question, and check back for results!


Which client-side decision-makers are initially most receptive to your ideas?

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  Marilyn Mead   Mar 29, 2016   Poll Q&A   0 Comment

How to Set Sales Goals & Motivate Your Team to Win More

22/23/2016   Sales is a difficult job, and one that not everyone is cut out for. So, when you have a great sales team in place it’s essential to consistently set goals, in addition to providing the motivation they need to achieve them.

Before you can motivate your team to win more business, you have to set attainable goals as a benchmark for success. Nothing will set your team up for success or failure more than how realistic and attainable their goals are on a monthly and quarterly basis.

Some basic but essential goal setting tips for sales managers: Read More…

  Marilyn Mead   Feb 23, 2016   Featured Content   0 Comment

Exclusive Intel: Top 10 Hottest Brands

Top10-NovemberDecember 6, 2015   Which brands are top of mind for media and marketing sales pros in the last stretch of Q4? Check out the advertiser profiles that AdData users viewed most in the past 30 days, including a number of newcomers making their Top 10 debut.

See the list, and select associated contacts, below.


AdData’s Top 10 Most-Viewed Brands

1. GoPro


2. Tito’s Handmade Vodka Read More…

  Marilyn Mead   Dec 06, 2015   Brand & Agency News, Featured Content   0 Comment

Agency Recap: Wins, Losses & Accounts in Review


October 28, 2015   The latest media, creative and digital account moves from America’s top marketers, plus, brands evaluating possible agency partners, and exclusive opportunity analysis from DailyVista.

Advertiser: Church & Dwight | In Review: $400 Million Media Account | Incumbent: WPP’s Maxus

Bonus: Preview Maxus Agency Profile on Winmo

Advertiser: Chrysler Group | Agencies Hired: SapientNitro & Huge | Assignment: Digital Duties for Chrysler, Dodge, Fiat North America, Jeep and Ram

Bonus: Preview SapientNitro Agency Profile on Winmo

Advertiser: Olive Garden | Agency Hired: Dentsu Aegis’s Mcgarrybowen | Assignment: Creative AOR

DailyVista Insight: Dentsu Aegis’s Mcgarrybowen beat out WPP’s Grey – which had handled the Darden-owned Olive Garden account for more than 30 years – in a creative review initiated earlier this year (though Grey will continue as creative AOR for OG’s sister brand Longhorn). The creative shift comes just after the media review that saw Publicis’s Starcom retain the OG account.

Seller Tip: With a new brand campaign to be expected, look for H1 2016 revenue opportunities here.  Specifically for Read More…

  Marilyn Mead   Oct 28, 2015   Brand & Agency News   0 Comment

List Partners, Inc. Unveils New Sales Intelligence Platform, Empowering Sales Professionals to Win More

ADX Free Trial Winmo ImageAtlanta, GA, October 2, 2015 (Newswire) –List Partners Inc. (LPI), the company that brought you The List Online and AdDataExpress, announced the release of its latest sales intelligence software, Winmo.

Coming off its 20th anniversary in the advertising and media marketplace, LPI has always had a strong pulse on the needs of those targeting national advertisers and their agencies. Harnessing that expertise, the company has now revolutionized how sales professionals prospect for and win new business.

Sales teams have been endlessly searching for companies, decision-makers and reasons to engage with top prospects – until now. Read More…

  Marilyn Mead   Oct 02, 2015   AdData Company News   0 Comment