Agency Investment Dollars Go to List Building Solutions

  Marilyn Mead   May 25, 2016   AdData Company News, Conferences & Events, Featured Content   0 Comment

Agency Dollars Go to List Building

Now in its fourth year, the Mirren/RSW New Business Tools Report has released its 2016 findings and for our group of brands – it’s a BIG win!

A must-read resource for anyone involved in agency new business, this annual study surveys agency executives on the effectiveness of a wide variety of tools used to support and grow their businesses. Not only highlighting the platforms most widely used, the report also measures their effectiveness in driving results for agencies.

So what is the data telling us this year? Well, compared to 2014 9% more agencies are investing in list building tools to grow their businesses. This tells us that more and more agency executives are recognizing how important a targeted, well-built list is to their new business program. And, the realization that ongoing list-building is a full-time job, and not one they’d prefer to bring in-house.

Our newest platform, Winmo (an evolution of The List and AdDataExpress) made its introduction to the report this year – ranking third in their overall top five tools. More than 70% of respondents reported adding a new tool or service this year and we’re thrilled to see not only our newest brand Winmo in their top picks, but also our other legacy brands like DailyVista and AdDataExpress. Among list-building solutions, The List led the pack with 84% of agencies using the prospect list building software over other prospecting tools such as LinkedIn, Hoovers, Data.com and Access Confidential.

To get the full study and learn about other popular tools being used for Social Media, SEO, Content Development and Web Conferencing Software, download the 2016 Mirren/RSW New Business Tools Report.

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