October 28, 2015 The latest media, creative and digital account moves from America’s top marketers, plus, brands evaluating possible agency partners, and exclusive opportunity analysis from DailyVista.
Advertiser: Church & Dwight | In Review: $400 Million Media Account | Incumbent: WPP’s Maxus
Advertiser: Chrysler Group | Agencies Hired: SapientNitro & Huge | Assignment: Digital Duties for Chrysler, Dodge, Fiat North America, Jeep and Ram
Advertiser: Olive Garden | Agency Hired: Dentsu Aegis’s Mcgarrybowen | Assignment: Creative AOR
DailyVista Insight: Dentsu Aegis’s Mcgarrybowen beat out WPP’s Grey – which had handled the Darden-owned Olive Garden account for more than 30 years – in a creative review initiated earlier this year (though Grey will continue as creative AOR for OG’s sister brand Longhorn). The creative shift comes just after the media review that saw Publicis’s Starcom retain the OG account.
Seller Tip: With a new brand campaign to be expected, look for H1 2016 revenue opportunities here. Specifically for … Sign up to view full DailyVista article.
Advertiser: Roto-Rooter Plumbing | Agency Hired: Curiosity Advertising, Cincinnati | Assignment: Social Media AOR
Advertiser: Six Flags | Agency Hired: Moroch | Assignment: Media Planning & Buying
DailyVista Insight: Six Flags has moved its $30-$40 million media planning and buying account from IPG’s BPN to Moroch, and with summer planning around the corner, sellers should reach out now to secure holiday and Q2/Q3 buys. Summer is Six Flags’ top buying period, but keep in mind that this year…Sign up to view full DailyVista article.
Bonus: Preview Moroch Partners Agency Profile on Winmo
Advertiser: BMW’s MINI | Consolidated: Media Planning & Buying with UM, NY
DailyVista Insight: We’ve learned that all of Mini’s 2016 media planning and buying will be handled by IPG’s UM, NY, the incumbent on BMW’s media account. BSSP, Mini’s media and creative AOR since 2005, will handle all remaining 2015 media planning and buying… Sign up to view full DailyVista article.
Advertiser: Five Below | Agency Hired: Omnicom’s Zimmerman Advertising | Assignment: Creative & Media AOR
Advertiser: Verizon | Agency Hired: IPG’s McCann Erickson | Assignment: Creative for Wireless
Log in to AdDataExpress to connect with decision-makers at these and other newly hired agency teams, as well as advertisers looking for agency partners.
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