|
|
|
|
|
|
|
Express News |
J.M. Smucker Ramps Up Plans for Folgers Coffee, Crisco Olive Oil
08-22-2008 After acquiring Folgers, the No. 1 packaged coffee brand (which also includes the Dunkin' Donuts and Millstone packaged coffees) from Procter & Gamble earlier this year, The J.M. Smucker Co. is preparing its marketing plans for Folgers, hoping that the brand can help boost Smucker's entire product line. The company is looking specifically towards using Folgers for cross marketing opportunities, such as pitching the coffee brand along with its jelly brands as the best way to start the day.
Edmundson to Head Renaissance Brands
08-26-2008 Marriott International has appointed Tina Edmundson, formerly the Senior Vice President of Brand Operations at Starwood Luxury Collection, to the newly created position of Senior Vice President of Lifestyle Brands and Operations, where she will be in charge of marketing for the Renaissance and Renaissance Club Sports brands, which are in the midst of a $20 billion rebranding effort.
|
|
|
|
